The Brand Marketing Strategy Research Of Shiyan Taihe Hospital

With the development of market economy and the reform of system of medical treatment and sanitation in our country, the hospital has been into the era of operation- The booming and open of medical service market leads the competition of medical treatment service is not limited in the several marketing strategies of new technique, low price, better environmental, and enlarging the illness headstream, increasing the drumbeating, but the competition of integer brand effect of the hospital- The competition and development of the medicine treatment market indicate that: hospital marketing and brand improving are very important- Only when paying more attention to the building of hospital cultural brand, then making great efforts to centralize the creating spirit of the staff, and upgrading the brand effect of the hospital, can the key competition be improved- But many hospitals of our country don't erect the Brand concept- The hospital doesn't take the Brand marketing as the core task of hospital operation- So that will lead to weak competition of medical market, is the short life cycle of medical business- Hence studying Brand marketing strategy has important significant for large-scale state-owned hospital, especially the development of comprehensive level three grade A hospital-The paper takes the Shiyan Taihe hospital as the research object, takes the brand correlation theories of brand localization, brand culture, the brand CIS design and brand integer marketing dissemination and so on as the theories research fundamental, using the research method of combinational of theory and demonstration, the paper designed the strategies of brand marketing for the Shiyan Taihe hospital- Starting with analyzing the surroundings of inside and outside of the hospital, and combining the research data collected from the staff and sufferers, the author discovered the existent problems of the hospital in marketing- Aiming at these problems, based on the orientation of object market and brand, the author particularly designs the strategies of brand marketing of Shiyan Taihe hospital in three aspects: the brand cultural building, CIS and the brand integer marketing spreading- At last, the author brings forward some implement suggestions in five sides: building up the strong brand consciousness of the staff, energetically pushing the internal marketing, vigorously implementing the relation marketing in hospital, accelerating the system reform of hospitalizing way, holding and protecting the hospital brand, to ensure the well-off implement of the strategies of brand marketing-...