Analysis Of Problems And Countermeasures In New Media Platform Brand Marketing Of Y Private Traditional Chinese Medicine Hospital

Brand is an important intangible asset of an enterprise.Brand marketing is an important way for an enterprise to improve its visibility,enhance customers’ loyalty to its products and enhance its competitiveness,which has been attached great importance to by various enterprises.With the continuous progress of science and technology in China,new media platforms have become an important part of People’s Daily life,covering all aspects of people’s life,profoundly affecting people’s lifestyle and living habits,and providing new ideas for enterprises’ brand marketing.As more and more enterprises begin to pay attention to the role of new media platform marketing,and participate in it,the brand marketing strategy of enterprises is gradually changing from traditional marketing to new media platform marketing.In this paper,Y private hospital of traditional Chinese medicine is taken as the research object.Firstly,the relevant concepts of brand marketing and new media marketing are introduced,and the relevant research literature is analyzed.Then,the macro and micro brand marketing environment of Y private hospital of traditional Chinese medicine is comprehensively analyzed by PEST analysis and SWOT analysis.With the method of questionnaire,for civilian battalion hospital to Y Y private hospital in the current new media platform for brand marketing,a preliminary investigation on the overall analysis of the questionnaire,find out Y private hospital in the new media platform cognitive insufficiency in brand marketing,the propagation force is weak,lack of pertinence is not strong,and in view of the problems from the strengthening cognition,content construction,increase investment,strengthen the marketing specific aspects of countermeasures were put forward.