Study On Strategy Of Tumor Hospital Of Gansu Province

With the deepening of the medical system reform of our country , the hospital , which was pure welfare public institution in the past , now is pushing to market gradually , and the hospital is facing more complicated and more changeable environment in economy , society , politics , science and technology , laws and even ethics . The hospital survives and develops on the basis of an overall land conscious understanding to its own advantages , inferior positions , opportunities and challenges faced , meanwhile , has to use the concepts of strategic management to manage itself. However , much research indicates that present medical organization shave paid less attention to strategic management, or even not having it at all for a long time . The thesis selects Tumor Hospital of Gansu Province as there search object of strategic management, which is an on-profit-making general hospital belonging to second-class in the third category , and is representative among medical system reform . Thus it has undoubtedly important realistic meaning to find and solve the problems , such as how does the medical service organization develop continuously in the complicated and changeable environment, etc. in the process of medical system reform.The thesis tries to use SWOT Matrix in a comparatively thorough analysis of extra-environment(include influential factors of medical politics,enter WTO,economy development and technology progress etc.),intro- environment (include hospital management organization,capability of commercial,human resource,competitive capability etc.) , and finally , makes a feasible strategic scheme whichbenefits development of Tumor Hospital of Gansu Province——differentiationstrategies.The thesis is the organized result of theory and practice , its content draws materials in the truth in management and administration of Tumor Hospital of Gansu Province , therefore , it can be said to be a vivid case of strategic management . Meanwhile , some strategic analytical methods and strategic management theory and thinking involved used in the article have greater universality and practicability , moreover , they can provide certain guidance and reference function to the strategic management of other hospitals and even other enterprises.