Analysis On The Development Environment Of Foreign Medical Service In Beijing Traditional Chinese Medicine And The Countermeasures

Trade in service of TCM plays an important role in achieving Chinese medicine "Going Out" strategy and "Belt and Road" strategy. Beijing is one of the key areas trying and exploring trade in service of TCM in China, Beijing has rich Chinese medicine treatment, care, rehabilitation and tourism resources, and also has the large number of expatriates, Beijing has comparative advantage to develop consumption abroad services of TCM. Therefore, the environment analysis and the development strategy discussion have great significant to improve the international competitiveness of health services trade, and promote the development of trade in service of TCM.This research analyzes the macro external environment, domestic and international competitive environment, market demand status, resources and capacity situations of consumption abroad service of TCM in Beijing by synthetically employing the literature review, questionnaire survey, field investigation. By using literature review and basing on PESTG model, the macro environment and competitive environment were analyzed; by adopting questionnaire survey, the expatriates’ A & U on TCM were realized; by using field investigation and expert consultation, the resources and capacity to develop consumption abroad of TCM of Beijing were found; basing on the SWOT model, the advantages, weakness, opportunities and threats were defined. Combined with previous findings, this research puts forward the development strategy on the view of management from the aspects of institution building, marketing, human resource development, system construction etc.This research suggests that, in terms of external environment, national policies and international organizations give increased support to TCM industry, the global services economy remained at a high level, the world’s aging population motivate a diverse of healthcare needs, the international exchanges in TCM are increasing, the Chinese medicine care, health care, cultural services market has great potential, the consumption abroad of TCM facing good external environment. However, competition from Thailand, India, South Korea, Shanghai, Gansu and other countries and regions is fierce. In terms of market demand, the expatriates’ awareness and acceptable degree of medical service TCM is low, so the market basis of consumption abroad is relatively weak. In the internal aspect, Beijing has strong service ability of TCM with its large number of Chinese medicine institutions and human resources. Beijing has good foundation to develop service trade of TCM with its 3 pilot agencies and 21 traditional Chinese medicine culture tourism demonstrations. However, the shortage of foreign talents of TCM and international certificated institutions restricted the development of consumption abroad of TCM of Beijing.Based on the above analysis, this research proposes to strengthen the construction of foreign medical institutions in Beijing, training and introducing foreign talents of TCM, cooperating with the International Medical Group, strengthen the marketing of Chinese medicine service products, improving international health insurance coverage of Chinese medicine health care, establishing medical industrial park in Beijing, enhancing the system construction. These strategies will make references for regulatory agencies of TCM in Beijing and service trade management agencies.