Research On Customer Expectation Management Strategy Of Beijing Medical Beauty Industry

With the emergence of the results of China’s economic development,in the context of the application of new technologies and the increase in people’s pursuit of beauty,the domestic medical and cosmetic industry has a strong momentum,which has made the demand of the medical and cosmetic industry constantly increasing.However,with the rapid development of medical aesthetic surgery,how to meet the customer’s service expectations has become an important issue for service companies such as medical cosmetic surgery institutions to consider.This article studies the service expectations of customers in the medical beauty industry,analyzes and proposes service expectations and management countermeasures for customers in the medical beauty industry.The purpose is to provide some research conclusions and provide service references to/from the managers of the medical and aesthetic plastic surgery institutions.In terms of specific research methods,through literature research,questionnaire surveys,collating and summarizing the current degree of medical cosmetic surgery institutions to meet the customer’s service expectations;after that,the focus is on how to manage and control the customer’s service expectations.On the theoretical basis,starting from the concept of service expectation in service marketing and the factors that affect customer service expectation,this paper proposes detailed countermeasures to manage customer service expectation from three perspectives:before service experience begins,during service experience,and after service experience.The author hopes that through this research,service organizations can face up to the problems and deficiencies in the management of customer service expectations in medical cosmetic surgery.At the same time,it can help medical aesthetic plastic surgery institutions to understand customer needs deeply,and effectively improve the competitiveness of medical aesthetic plastic surgery institutions in the industry.Finally,I hope to apply some research data and conclusions to customer service expectations and enrich the theoretical content of improving customer satisfaction for medical beauty companies.