Research On The Mainstream Ideology Communication In Cyberspace Based On Big Data

The cyberspace formed by information technology,internet,computer and other technologies has become the second space coexisting with the real social space.However,cyberspace is not invariable,but evolving in the course of technological development.With the widespread application of big data technology in the internet field,and by means of the powerful computing ability of big data that can quantify everything,the cyberspace has indeed entered into a stage highly dependent on data and algorithms,constructing a new-type "big data-cyberspace"."Big data-cyberspace" is a network space formed under the deep intervention of big data technology,which is characterized by data ecology,algorithm dominance and the deep integration of virtuality and reality.It is not only the digital representation of the world,but also the cyberspace where big data algorithms cooperate with human intentionality.As the space shaped by big data technology,"big data-cyberspace" is not solid,stable and unchangeable,but can be constructed,compiled and built by technological development and the intentions of various media,political parties,countries and other subjects.In other words,"big data-cyberspace" can be shaped."Big data-cyberspace",as the communication carrier and field of various ideologies and social ideological trends,also brings opportunities and challenges to mainstream ideological communication.On the one hand,"big data-cyberspace" brings quantifiable and calculable communication audience,communication content,communication mode and communication effect of mainstream ideology,and realizes precise and personalized communication.On the other hand,"big data-cyberspace" also bring fundamental dilemma for mainstream ideology communication,mainly includes: the decline of experience and concealment of disseminators under technical rationality publicity of big data technology,distortion of datafication audience‘s portrait,the deep turn of fake news and the post-truth of communication ecology,the interference of capital logic and algorithmic logic to mainstream ideology communication logic.In the face of these challenges,relevant studies have often focused on the weakness of big data technology,West data hegemony and the diversification of ideological infiltration modes,while ignoring the plastic nature of "big data-cyberspace" itself.The relationship between "big data-cyberspace" and mainstream ideology communication is not only that big data-cyberspace as communication instrument promotes mainstream ideology communication,but also,"big data-cyberspace" is shaped and constructed jointly by technology and various ideologies.Therefore,the mainstream ideology communication inevitably requires the shaping of "big data-cyberspace",so as to enhance the communication power of mainstream ideology.How to shape the "big data-cyberspace" to enhance the communication ability of mainstream ideology has become an important issue.First of all,it is necessary to avoid algorithm-led communication and construct personalized communication based on the initiative of communicators and audiences,so as to positively influence,modify and even change the algorithm recommendation-led communication content,so as to shape the leading role of mainstream ideology in the "big data-cyberspace".Secondly,the "mainstream value algorithm" is constructed by controlling the algorithm with the mainstream value orientation.The mainstream value algorithm,by correcting the data flow-first value orientation,eliminates the squeeze of erroneous social trends and ideologies on the mainstream ideology communication space,and fundamentally shapes a "big data-cyberspace" with positive energy.Thirdly,the two-dimensional education of data literacy and political literacy should be carried out.Improve the data literacy of the communicator and the audience through data literacy education,at the same time strengthen the ideological education of big data technicians.Finally,big data detection technology and communication platform supervision should be promoted shoulder to shoulder.According to the principle of refinement and differentiation,all kinds of communication media and platforms are supervised by classification,and the dual regulations of laws and industry norms are improved,so as to strongly promote the mainstream ideology communication of "big data-cyberspace".