The Advantages And Reflections Of Mainstream Media Current Affairs News Games To Promote Mainstream Ideas

The great technological change promotes the integration and penetration of all walks of life.The news media industry interact and cooperate with big data,artificial intelligence,cloud computing and other emerging fields,which has given birth to many new and interesting news report forms.Newsgames is a coincidence collision of news and game.Newsgames refers to the game as the carrier of news information,with the characteristics of interest,interaction and immersion to enable users to receive news information in the game experience.Its essence is still news,the authenticity of news and the attribute of information transmission are indispensable.In the practice of domestic mainstream media,the political newsgames is the pioneer.This paper takes People's Daily and thepaper.cn as specific research objects,and sorts out their political newsgames works from 2016 to 2019.Through study its unique narrative strategy,this paper try to analyze the advantages of newsgames in propagating mainstream ideas.But as a new thing,newsgames are bound to grope forward,so it is necessary to reflect it appropriately.Combining with the background of media,this paper gives a comprehensive and systematic view of political news games from the perspective of narrative theory.This paper firstly defines the concept of newsgames,sorts out the development history of newsgames,and divides it into three stages: germination,development and explosion.The study found that on the narrative subject,the current politics news games has two narrative subject: game designers(including reporters,editors,programmers,designers,etc.)and the player(or user).Both of them narrate the newsgames text together,but since the game designer can influence the player's understanding by setting the game background,game rules,game animation and other elements,the game designer is still the main narrator of the newsgames.In terms of narrative mode,political newsgames present an open,multi-dimensional,hierarchical and multi-space juxtaposition composite narrative system,and players can enter from any "entrance",which is reflected as a nonlinear narrative logic and structure.In terms of narrative features,political news games can operate in a wide range with the help of games to realize the characteristics of interactive narration and immersive narration,to provide players with interactive choice space and diversified game experience,which can stimulate and even improve their perception of news events.When studying the advantages of the mainstream media in propagating the mainstream thoughts with the help of political news games,this paper firstly points out the implied author and implied reader in the text of political news games.In this text of,the implied author is in a second ego state when designing the game,and his underlying consciousness is to emphasize the unity of party and people,the implied reader are younger,more personalized,and even use games as a way of life.Political news games can weaken the "hard" attribute of political news without any trace by using the well-made,vivid and easily interactive games when propagating mainstream ideas."Strong interaction" gives users the right to generate content,generates new news value in the game story context and character experience,and improves the effectiveness of news reception.By using the discourse methods close to the target audience,such as sinking perspective,paying attention to the little people,and collecting and compiling the network tidal words,the current political news has realized the transformation from macro narration to the "small narrative" focusing on the people's livelihood,thus dispelling the grand narrative of current political news.By integrating text,sound,picture,animation and video,adding lively and interesting cartoon images and enriching story lines,the "strongly coded" current political news is transformed into "weakly coded" news that is interesting and entertaining and rich in mainstream ideology,so as to strengthen emotional resonance and carry forward mainstream ideology subtly.The emergence of newsgames brings more possibilities to news reports,but at the same time it is necessary to conduct rational reflection on its development.Political news reports have always been troubled by the "hard" discourse system.Although the emergence of newsgames may eliminate their hard attributes,it is difficult to objectively observe them which hidden in the entertainment and virtuality of games.In fact,the technology of the news game is generated in advance,the technology has stipulated the direction and outcome of the game before the player,the rules and procedures of the news game play the role of agenda setting,which control the user.At the same time,the news information on the Internet is quantification,fragmentation,decentralization and entertainment,and the political news reports are mostly serious topics,so the space of common meaning between the transmitter and the receiver is narrowed.Meanwhile,the users with the psychology of "entertainment to death" and the rise of subjectivity may only regard the news game as a pure game,deconstructing the original narrative of news reports in a carnival way,ignoring the attribute of news transmission,misunderstanding of news,and even dispelling the mainstream thoughts.