Interaction Research On Media Technology And Advertising Forms

Under the new communication environment,the existing image of advertising has an unprecedented appearance.As a service industry in the tertiary industry,it is the most direct and sensitive to the development and change of media technology in the manufacturing and communication process.The transformation of media technology has a great impact on the evolution of advertising forms or the adjustment and reconstruction of social relations.This study first read the media and media technology,the nature of advertising and advertising form,secondly by reviewing the history of the development of the world of advertising civilization,tease out clearly media technology and the interactive relationship between advertising form,sums up the evolution of media technology development and advertising form construction of relations,return on media technology and the discipline in the form of advertising to provide philosophical basis.It defines advertising as a special technological artifact,defines media technology and advertising form,and summarizes the historical evolution of media technology and the core content of the formation of advertising form.Take industrial technology as the coordinate of the historical evolution of media technology to change advertising form.The historical evolution is divided into the pre-industrial technology era,the industrial technology era and the post-industrial technology era.The logic of the historical evolution of advertising form is rearranged and the characteristics of media technology and advertising form are summarized.This paper discusses the shaping of advertising forms by media technology,analyzes the process of the formation of advertising forms by media technology,summarizes the spatial-temporal transformation of advertising forms driven by media technology,and summarizes the multi-trend of the realization of advertising forms by media technology.Discusses the forms of media advertising technology choice,examines the generation process in the form of advertising to the requirement of media technology,analyses the change of time and space in the form of advertising for the choice of media technology,summarizes the pluralistic trend of media advertising form aesthetic lead,entered the media technology and restraining each other and the relationship between the shape in the form of advertising.In view of the realistic consideration of the interaction between media technology and advertising form,this paper reveals the negative effect of media technology and advertising form in promoting advertising,reflects on the determinism of media technology,reconstructs the multiple concepts of advertising audiences,and puts forward the ways and countermeasures to solve the predicament of advertising industry and media technology.