Research On The Formation Mechanism And Realization Path Of Peasants' Green Production Behavior

The rapid development of China's social economy and the process of urbanization have led to a sharp decline in the number of agricultural labor force,and it has become a common choice for peasants to invest a large amount of chemical fertilizers,pesticides and other chemicals into agriculture to make up for the shortage of agricultural labor force.The employment of chemical fertilizers,pesticides and other chemicals do have made a positive contribution to our country agricultural production increase.But with the rising dependence on agricultural chemicals,it frequently occured that peasants' excessive and unreasonable applyment of fertilizers and pesticides was causing a serious of problems on ecological environment and the quality safety of agricultural products.It has directly affected agriculture sustainable development.Both the 18 th and 19 th National Congresses of CPC focused on the green development of agriculture in order to promote the structural reform of the supply side of agriculture and the implementation of the rural revitalization strategy.Scholars generally believe that source governance is the key to improving the ecological environment and ensuring the safety of agricultural products.The source governance is the regulation and improvement of the peasants' production behavior.As a limited rational person,peasants' production behavior is affected by many internal and external factors.In-depth discussion of the formation mechanism and influence path of peasants' green production behavior is beneficial to fundamentally guiding and standardizing peasants' production behavior.Based on the theory of planned behavior,factor endowment theory,information asymmetry theory,externality theory and sustainable development theory,this study constructs a research framework for the formation mechanism of peasants' green production behavior.Taking Sichuan and Chongqing' citrus planters as examples,the structural equation model and the system dynamics model is used to explore the formation mechanism of peasants' green production behavior,simulates the changes of peasants' green production behavior under different policy environments,and proposes the path to promote peasants' green production behavior,providing a theoretical reference for formulating corresponding policies.The main conclusions of this dissertation are as follows:(1)The overall level of green agricultural production is low,and the level difference exists among different regions.Peasants' appropriate fertilization behavior and commercial organic fertilizer purchase and application behavior are less,the adoption level of soil testing and formula fertilization technology is not high;the phenomenon of bannedpesticide application still exists,the implementation of pesticide safety interval and the adoption of green pest control technology are not optimistic;The level of peasants' green production needs to be improved.(2)Peasants' perceptions of knowledge,organizational participation,market environment,government incentives,and government regulation vary widely.The level of perception is knowledge ability>government incentive>government regulation>market environment>organization participation,indicating that peasants' perception level of internal factors is higher than external factors,and the lack of industrial organization function leads to the general low level of peasants' perception.(3)The peasant's green production behavior level is low,and there is an inconsistency between willingness and behavior.The green fertilization behavior and green application behavior of peasants are higher than the actual behavior,and the green production behavior of peasants is affected by many factors.(4)Knowledge ability,market environment,government incentives and government regulation have a positive impact on peasants' green production behavior,and the impact path is different.So the influence of organizational participation is not significant.The degree of influence on peasants' green fertilization behaviors is knowledge ability>government incentive>market environment>government regulation;the degree of influence on peasants' green pesticide application behavior is knowledge ability>government regulation>market environment>government incentive.It shows that the green production behavior of peasants is most affected by their own knowledge ability,while the role of the government,market and organization is weaker.Increasing the knowledge ability of peasants can effectively promote the green production behavior of peasants.(5)Policy satisfaction has a positive adjustment effect on peasants' willingness to green production and behavior.The higher satisfaction of peasants with the policy,the higher peasants' willingness to transform to green production.So they can promote the green production behavior of peasants by improving the satisfaction of peasants' policies.(6)The knowledge ability in a single policy has the greatest impact on the green production behavior of peasants,and the impact of multiple policy implementations is far greater than the impact of single policy implementation.Separately increasing knowledge ability,organizational participation,market environment,government incentives and government regulation levels will help peasants implement green production behaviors,in which knowledge ability has the greatest impact.At the same time,the level of these fivepolicies is increased,and peasants' green production behaviors are greatly improved.(7)Establish a dynamic collaboration system of “peasant-organization-Market-government” multi-agents to promote green production behavior of peasants.Through the improvement of peasants' green production knowledge level,strengthening the degree of agricultural organization,improving the agricultural market environment and increasing government policies,through the cooperation and efforts of multi-party,the green development of agriculture and the green production behavior of peasants are promoted.The innovations in this dissertation are mainly reflected in the following aspects:Firstly,Constructing a theoretical analysis framework for the formation mechanism of peasants' green production behavior.This study expands the application of planning behavior theory from the aspects of knowledge ability,organization participation,market environment,government incentives and government regulation,and deeply explores the formation mechanism of peasants' green production behavior,which provides a novel perspective for peasants' production behavior research.Secondly,From the perspective of peasants' perceived heterogeneity,this dissertation discusses the impact of organizational participation,market environment,government incentives and government regulation on peasants' green production behavior.Most studies have neglected the perceived difference in the impact of the heterogeneity of peasants on the same behavior in the context of homogeneity hypothesis.This study analyzes the impact of peasants' heterogeneous perceptions of industrial organization,market environment and government policies on green production behavior from the perspective of peasants' perception.Thirdly,simulating the dynamic process of peasants' green production behavior under different policy environments,and explore the effectiveness of different policies.The system dynamics method is used to simulate and simulate the evolution trend of peasants' green production behavior in different policy environments,to further identify the effects of different policies,and to provide reference and basis for relevant departments to formulate and improve relevant policies.