Study On The Development Of Leisure Agriculture In Mentougou District Of Beijing

The leisure agriculture is a new industry and it has the variety of functions. It also has the long term significance for adjusting the agricultural industrial structure, driving the development of the related industries, solving the three rural problems, preserving and developing the culture and improving the level of environmental protection. The key of this paper is to carry out the sustainable development of the leisure agriculture with the effective combination of the human resources and the leisure agriculture.This paper taken the Beijing Mentougou District as example, and it based on the tourism, management science, economics, ecology and other theories. Firstly, it takes the comprehensive and the comparative study on the development of the homes and abroad. And then it summarizes the advanced experience. Secondly, it analyses the development of leisure agriculture of this area by using SWOT. Thirdly, it studies the market demand and the market supply by using the quantitative methods, such as the questionnaire survey, the statistical methods, Factor analysis, sample t-test, One-Way ANOVA and so on As a result, from the consumers’and operators’view, the paper explores the development of the leisure agriculture in this District. In the end, this paper analyzes the level and the effect of the development of the leisure agriculture of this District through the industrial effect analysis and the evaluation index system for the sustainable development. In addition, this paper focuses on the method of combining standardized research with demonstration research and empirical analysis. It tries to grasp the law and the advanced industrial pattern of the development that to provide reference basis for the macro-control, guideline and scientific management.Through the whole research, this paper draws the following conclusions:Firstly, Beijing Mentougou District has rich resources and development advantages on the leisure agriculture. But now the current development needs to be improved because of the lack of scale and the low output value.Secondly, This District has a high degree support in the consumer group on the leisure agriculture. And the main behavior of the consumer group is connected and relatively independent. Both the factors and the behavioral effect of the main behavior have the crossing function on the demand of the leisure agriculture market. It also finds that the consumer group is one of the strong market pull to the leisure agriculture development.Thirdly, this paper combines leisure agriculture with local operators’ impact on its development. As a result, the local operators mainly hold positive attitude with leisure agriculture. And then from the view of the local operators’, it draws that the perceived effects of area economy, environmental awareness, employment effects, rising prices of houses, the increasing sales of the agricultural products and the improvement of the living standard have also the relatively strong effect on the leisure agriculture. That’s in contrast to the increasing price and consumption have the relatively weak feel on the leisure agriculture.Fourthly, according to the analyzing the development effect on the leisure agriculture of this area, it obtains the result that the contribution of leisure agriculture to area GDP is on the rise. It has the positive role in promoting the increase of the farmers’income and the solution of their employment. It has the maximum correlation with the primary industry, followed by the tertiary industry. But as the independent industry, its economic boost is not obvious. Its industrial structure and scale needs further development. The ecological environment has been damaged and the advantages in rural culture gradually disappeared.Fifthly, it obtained from the analysis of the leisure agriculture sustainable development evaluation system; the leisure agriculture of Beijing Mentougou District is still at the basic stage. Now it has outstanding problems in economic foundation, infrastructure, service system, government support, land management marketing. In future, this district needs under the guidance of the scientific plan and the advanced experience at all the time. In order to put an eventually propel to the leisure agriculture development for the advanced stage, the district should accelerate the improvement of the development status, to lay the foundation for development of multi range and further defined the development direction.