Research On Opera Television Programs

Opera art is one of the representatives of Chinese traditionalculture. It has formed the spreading method with the center of“stage” and established the mature and exquisite performingmethod on the basis of this transmission method in the longdevelopment history. With the development of science andtechnology as well as the variation of cultural ecologicalenvironment and the emergence of new media, the diversifiedtransmission patterns gradually formed. The transmission Mediassuch as film, television, internet and mobile terminal has impactedon the transmission method of opera art that is centered with“stage”. The advent of “post-stage” spreading times challenges thetraditional opera culture greatly. By taking the opera televisionprogram as the subject, the paper discusses the inevitability of thefusion between the opera and television, analyzes the developmenthistory of the opera television program and concludes the types andcharacteristics of opera television programs. Based on theaudience investigation analysis, it analyzes the current situationand disputes of opera television programs and explores theinheritance significance of opera television programs.The survival situation of opera in the current society has become the important problem focused in the academic circle. Thespreading methods of opera have experienced transitions fromstage to film, television, Internet and mobile terminal of electronicmediums. In modern cities, the “family” watching has graduallyreplaced “theater” and become the new choice, television mediumstands in the dominant position of multi-screen patterns andprovides the highest penetration and the maximum potentialaudience for the spreading of opera. After opera encounters thebottleneck in stage performance, it will definitely choose newmediums to search for breakthroughs while the television is in theperiod that is flooding with the consumption culture andentertainment culture. The join of opera art which is the carrier oftraditional culture will promote the improvement of the culturalconnotation of television program.Opera television has gone through three development stage ofprogram, column and channel. There are significant differences inthe type, characteristics and broadcasting method of the operatelevision program at different stages, which reveals the differenttelevision marketing method and cultural background behind. Threestages overlap in time, columniation is built on the fruitful programtypes, and channelization is built on the mature opera televisionprograms. The channelization requires more positioning of suitablechannels of the columns to carry the broadcasting content of thechannel. The three stages are distributed vertically andcomplemented to one another, which forms the organizationalpattern of opera television programs.Regarding program functions as partition standards, opera television programs can be divided into four types of appreciationtelevision programs, competition television programs, specialsubject television programs and party television programs. Theanalysis of the notion of the program is beneficial for mastering theoutstanding characteristics of the current program types better.Appreciation television program can be divided into “original”live broadcast, recorded programs and the opera television dramawith false or true complement. The difference between the two isstage performance or non-stage performance, but there is alsosome intersected parts in the two type，so the boundary is not soclear. Although the opera television drama has actual filming andstrong storytelling features, but complete opera performance is thecore, so it is classified as the appreciation television program. Thecore problem of the creation of this kind of program is to seek thebalance between the freehand brushwork of opera art and therealism in technique of expression of television.Competition television program transformed into a moreparticipatory talent show pattern for all people from a relativelyclosed internal industry competition, the talent show trend of“expertise show”,“civilian show” and “star show” is emerged. Thetransformation of local program, the openness of media and theintegrated marketing strategies have provided valuable referencefor the innovation of other opera television programs. At the sametime, we should control the tendency of “over-entertainment” toimprove the cultural level of the program.The special subject television program has experienced thegreat variation from literature records to cultural appeal and the current creation has revealed its multi-dimensional exploration onthe theme, the “storytelling” narrative strategy,“relatively real”creation concept, exquisite image, deep historical and culturalconnotation has aroused a strong social response. Under thebackground of cultural appeal, the program should pay moreattention to the actual survival context of opera art to avoid the“point-missing” in creation and drowned the opera in the beautifulframes and the origin of historical culture.The party television program is extended from folk cerebrationto the stimulation gathering on television in age of electronic mediaduring the process of urbanization. In the public space that formedin the television media, people attended the national revelryceremony and completed their individual of group’s recognition inwatching. It carries the official propaganda and education functionof the mainstream media and forms the narrative system that iscentered with the nation and the nationality.It basically concludes the characteristics of the operatelevision program as professional, regionalism and diversity basedon the type’s classification. The regionalism of the program isformed for the preference of the audience live in humanisticenvironment of specific regions chooses the program according totheir own experience, knowledge and interests. Thecomprehensiveness of opera art and the differentiation of theaudience’s needs and the complexity of program-making form thediversification of the opera television programs.The paper tries to concern and interpret the survival situationand disputes of the current opera television programs. Whether the influences of television on opera itself is innovation or dispelling,whether the television transmission is shocked or promoted theperformance of opera theater, whether the audiences are gettingcloser or alienates with the performer with the television screen,whether the opera television competition is a jollification ordepression. Through the exploration and research on the currentsituation and disputes of the opera art, it defines the direction andstrategies of the opera television’s development.In the demassification spreading context, it seems vitalimportant to have an in-depth research on the dispersed audiencemarkets for the opera television programs. The audience analysison the paper is based on the mode of “use—satisfaction”,questionnaires are designed to investigate on opera televisionaudiences. It collects and handles data and forms the audienceanalysis questionnaire report in accordance with the data.Audienceinvestigation and analysis mainly consists of three parts, situationinvestigation on channel in which audiences see operas, situationinvestigation on audience opera television program rating andsituation investigation on audience’s watching status in the theaterand then form an analysis report.There are many characteristics of opera television audience:The spreading of urban-rural opera all leaded by the media oftelevision and the opera performance market in rural area is moreactive, the characteristics of the aging of opera television audienceis outstanding and the higher educated audience are away fromthe TV. In the audience in reality prefers appreciation and specialsubject programs while the opera party is favored by potential audience. The ticket price of opera performance in theater is thekey factor and to the differentiated marketing is carried outaccording to the differences of audience.Opera television program should take opera artist identity asthe center, respect its artist characteristics and specify its programpositioning. With the analysis and research on audiences, it appliesfeedback system to adjust the program schedules. It makes threelayers of program, column and channel complementary in order,allows program characteristics of expertise, locality and diversityof opera television programs to become outstanding and forms theintegrated marketing strategies and brand effects. It masters thedispersed audience markets in the demassification spreadingcontext and enriches program layers to satisfy needs of differentaudiences. It takes opera television program as the center, inheritsopera culture, cultivates young audiences and repairs theecological environment of opera culture.