Study On The Spread Of Opera Cultural Television Programme Sting And Thumping

With the change of society,the TV communication of drama culture is faced with opportunities and challenges:on the one hand,under the influence of the cultural market and the aesthetic diversity of the audience,the traditional opera of our country is increasingly marginalized and facing a serious crisis of inheritance;on the other hand,the evolution of media technology and the promotion of cultural strategy provide a new development opportunity for the dissemination of opera culture.It has now become an important proposition in television circle to inherit and promote the traditional opera culture through the mass communication mode of television.In 2015,the birth of the program Sting and Thumping set off an upsurge in the inheritance of opera culture and broke the traditional mode of transmission of the programme.By using the most popular forms of reality TV show,this distinctive drama TV show makes traditional opera restore vigor and vitality.From the perspective of narrative features,the drama culture are delivered on TV through the restrained narrative rhythm,differentiated character configuration and open narrative scene.From the perspective of communication innovation,this program actively seeks for the common points of culture and art,combines tradition art with modern techniques,and gives the drama youth,vigorous,and vitality.At the same time,the integration of Han style and Korean style will also be beneficial for the intercultural communication between China and South Korea.In addition,by combining the advantages of traditional TV media and new media,the effective diffusion of information dissemination is realized.From the perspective of audience and communication effect,it satisfies the audiences' increasing demands for knowledge of drama and historical stories,as well as deepens the audience's cultural identity.In addition,the audience also presents a diversified interpretation mode during the viewing process,which plays a positive role in promoting the TV transmission of traditional Chinese opera culture.Of course,there are some conflicts and dissimilation in the course of the spread of Sting and Thumping.The entertaining experience,the way of fragmentation,and the monotonous program form have become the bottleneck for its development.Therefore,the inheritance and development of Chinese opera culture can only be realized by its adaptation to the modern's aesthetic demand,the organic combination of culture and entertainment,and the construction of the program form of differentiation.