A Company’s Strategy Of Improving Customer Satisfaction In Different Service Cycles

With the rapid development of reform and development economy,people rely more on electronic technology products while improving their living standards.At the same time,Internet technology enterprises have mushroomed into the field of electronic technology products,and smart phones and other products have penetrated into every corner of people’s lives.Due to the impact of the epidemic,the economic growth at home and abroad has slowed down,and many traditional offline retailers have switched to online stores,which makes the sales of domestic network platforms receive much attention.In the face of fierce competition from many competitors,enterprises need to seize more users under the premise of a certain customer volume.So in order to enable enterprises to stand out from many competitors,it is urgent to improve customer satisfaction,which is also the subject of this study and discuss.This thesis selects the customer satisfaction of the official online sales service platform of Company A as the research object.On the basis of consulting and studying the relevant literature on satisfaction in recent years,combining the actual situation and customer data of the online service team B of Company A,and closely focusing on improving the customer satisfaction level of the online service team,this thesis deeply analyzes the relationship between the satisfaction level and many influencing factors,and comprehensively uses the questionnaire survey method A series of methods,including literature research,empirical research,qualitative and quantitative analysis,are used to collate and analyze the data,and test the data of the questionnaire from relevance and confidence methods to find out the problems about customer satisfaction in the online sales service platform of Company A in different service cycles,Finally,according to the existing problems,we propose a plan to improve customer service and improve customer satisfaction in four dimensions,and also propose safeguards in terms of system,personnel,material resources,and technology in the implementation process of the plan,so as to finally improve customer satisfaction.The author hopes that through this research,the customer satisfaction level of company A’s official online store can be improved,the core competitiveness of company A can be improved,and the leading position of company A in the field of electronic technology products can be consolidated and consolidated.