FMCG A Enterprise Financing Risk Identification And Prevention Research

In recent years,FMCG is entering a new stage of higher quality development.Before the outbreak of the novel coronavirus,FMCG companies steadily promoted highend for five consecutive years and constantly raised the price of goods.However,with the further impact of the epidemic,the sales volume of FMCG in 2022 increased by only5.6% year-on-year,but the average selling price fell by 5.7%,setting the biggest price drop in recent years.This reflects the declining profitability of this industry under the impact of the epidemic,the increasing sensitivity of consumers to prices,and the survival of enterprises is not optimistic.FMCG industry has low entry threshold,fierce market competition,large demand for funds and mainly from external loans;The market share in each field is mainly occupied by several leading enterprises,such as Procter & Gamble,Haitian and CocaCola.They have scale and resource advantages,market recognition is high,on the one hand can bring scale effect,in all aspects of bargaining and production have a certain advantage;On the other hand,it can obtain more attention and resources in financing and other management,so as to reduce costs and reduce the risk of financing.The advantages of other enterprises in this industry are not obvious in the development process,especially in the financing management,the shortage of funds and financing risks caused by the decline in profits are prominent.This paper studies the financing risk of enterprise A in this industry,mainly using literature research,case analysis,financial statement method and index identification method.Firstly,the paper introduces the characteristics of FMCG industry and the current situation of financing risk of enterprise A,and expounds the existing problems in financing by analyzing its debt scale and structure,financing source and structure,as well as the current situation of accounts receivable and restricted assets.Then,according to the obtained financial data,financial statement method and index identification method are used to further identify the financing risk of enterprise A and confirm its financing risk.Finally,the F-score model is used to evaluate the financing risk of enterprise A,and the evaluation results of enterprise A’s financing risk are obtained,and corresponding preventive measures are proposed.The innovation of this paper is that it fully combines the characteristics of the FMCG industry.By putting enterprise A in the perspective of the industry,it studies the change of vertical indicators of enterprise A in the historical period and the horizontal comparison of the average values of various industries to analyze the financing situation and identify the financing risk.At the same time,the F-score model is used to evaluate the financing risk,and finally the preventive measures are put forward.This paper aims to pay full attention to the problems existing in the financing risk of enterprises in the FMCG industry,especially how to identify and evaluate the financing risk through the analysis of corporate financial statements and the comparison between industries so as to strengthen the risk prevention.Strengthen the theoretical research in this area to provide reference and decision support for other enterprises in the FMCG industry to prevent the financing risk.