Research On Financial Risk Management Of ZG Insurance Company

China ’s insurance industry started late and its development history is short.There are some problems in the development,such as weak awareness of risk prevention and imperfect risk prevention system.Especially in terms of financial risk management,the overall strength lags behind the financial risk management level of other industries.With the continuous expansion of the scale of insurance companies and the increasing business operations,the internal and external environment faced by the company is becoming more and more complex,and the business risks are also increasing.As a large life insurance company,ZG insurance company has a very important impact on China ’s insurance industry,and its management process also reflects some problems.Therefore,in order to improve its financial risk management ability and lay a solid foundation for future operation,it is necessary to study its financial risk management.Based on the concept and theory of financial risk management,this paper summarizes the relevant literature,selects ZG insurance company as the research object,and identifies,evaluates and controls the financial risk of the company by analyzing the general situation and current situation of its financial risk management.On this basis,the index system and corresponding calculation method suitable for the company ’s financial risk management are proposed.Eleven indexes are selected from four aspects : financing risk,investment risk,operation risk and income distribution risk.The stratified process is analyzed and the index weight is calculated by means of questionnaire survey,questionnaire distribution and evaluation matrix construction.By sorting out the financial data of ZG insurance company from 2017 to2021,the financial risk is evaluated by combining the efficacy coefficient method.Through the conclusion of financial risk assessment,it can be seen that ZG insurance company has greater financial risk;at the same time,it is found that its financial risk is positively correlated with the size of the company,and negatively correlated with the return on assets and debt ratio.According to the comprehensive evaluation results and the actual operation situation,the current financial risk management of ZG insurance company has unclear marketing policy orientation and high financing cost,unreasonable cost application and simple investment channels,low underwriting quality and lax claims control.This paper starts from the above problems and puts forward improvement suggestions : such as ZG insurance company can strengthen the cultivation of financial risk awareness in the financing link,optimize the capital structure,and build an effective financial risk early warning system;enrich investment links,diversify investment channels,analyze investment risks and benefits,rationally allocate investment funds,and enhance the scientific nature of investment decisions;improve the recovery rate of premiums receivable during operation,coordinate the claims process,strengthen product innovation and diversification,and improve the guarantee fund reinsurance system;improve the performance evaluation mechanism for income distribution,strengthen the management of reinsurance business,and set up insurance guarantee funds.