In recent years,the e-commerce economy has entered an era of rapid development driven by people’s material needs,and the logistics system has also achieved integration and optimization in this development.The degree of competition within the logistics industry has deepened,leading companies have continued to explore new businesses and develop new markets,and the number of newborn companies has continued to increase.In the early development of China’s logistics industry,a large number of enterprises choose to use the franchise model to quickly expand the scale of the company and seize market share,but now there is a large number of enterprises in the industry to purchase fixed assets,resulting in the company’s asset structure more and more "heavy",showing the trend of transformation to heavy asset operations.In a market environment where product prices continue to fall,heavy investment in heavy assets can have a serious adverse impact on the business,and it is worth exploring and studying the reasons behind the heavy assetization of the logistics industry.In the economic activity of enterprises,financial risk is a long-standing problem that cannot be completely eliminated.Although both domestic and foreign research on financial risk has been rich in results,the results of analysis combining asset form and financial risk are still lacking.This paper combines the case of a logistics company that chose to change its operation mode to asset-heavy operation,and the study of the financial risk of asset-heavy in the logistics industry can enrich the existing research results on asset-heavy operation mode to a certain extent,which is of great significance to the study of asset-heavy operation.In addition,this paper hopes that the analysis of the case study can help other logistics companies with asset-heavy operations to sustain their development under the increasing competition in the market.This paper selects Company A,which is obviously asset-heavy in the logistics industry,as the case study object,and selects three research methods: literature research method,case study method and comparative analysis method,combining with financial risk management theory and value chain theory,to identify and analyze the financial risks of asset-heavy operation of Company A logistics.Firstly,by finding domestic and foreign literature,we sorted out and studied the knowledge and theoretical system of financial risks and light and heavy asset models,summarized the characteristics of financial risks faced by logistics enterprises in heavy asset operation,and discussed the causes and manifestations of financial risks formed in heavy asset operation model;secondly,we introduced the basic profile of the company and summarized the background and degree of heavy assetization with the industry characteristics,and summarized the Secondly,we introduce the basic profile of the company and summarize the background and extent of asset-heavy operation in the context of the industry characteristics,and summarize the financial characteristics of the enterprise.Then,the financial risk of Company A under the asset-heavy model is analyzed in comparison with the financial data of companies in the same industry in the past five years.Finally,we use factor analysis to quantitatively analyze the financial risks of Company A under the asset-heavy model,and propose actionable risk countermeasures for the identified problems in the light of the actual operating situation. |