Study On The Externality Of Tourism Economy In Huangling Scenic Spot Of Wuyuan

The rural revitalization strategy is an important decision and plan of the CPC Central Committee and a major historical task for China to build a moderately prosperous society in all respects and realize socialist modernization.Rural tourism as an important starting point of rural revitalization and development of rural economy is particularly critical.With the implementation of the national rural revitalization strategy,our rural tourism industry has entered the high-speed development period.Rural tourism has always been the focus of tourism scholars,and economic externality has always been the focus of economics.Wuyuan Huangling is a relatively successful case of rural tourism development,and the study on the tourism economic externalities of Wuyuan Huangling Scenic Spot has important theoretical and practical significance.This paper takes Wuyuan Huangling Scenic Spot as the research object and relevant parties(tourism enterprise managers,local villagers and local government)as the investigation object.This paper discusses the formation mechanism of tourism economy externality of Wuyuan Huangling Scenic Spot from the perspective of stakeholders,puts forward the countermeasures of long-term mechanism of positive externality of rural tourism economy,and provides reference for the sustainable and high-quality development of rural tourism.Based on the external research of rural tourism economy at home and abroad and the research results of Wuyuan Huangling Scenic Spot in China,this paper summarizes that the development of Wuyuan Huangling Scenic spot cannot be achieved without the joint support of tourism enterprise operators,local villagers and local government based on the external theory and sustainable development theory.In this paper,a model of tourism economic externality of Wuyuan Huangling Scenic spot is constructed,and positive externality and negative externality evaluation indexes are designed for the four dimensions of economic environment,ecological environment,social and cultural environment and overall benefit that have significant influences.It is assumed that the tourism development of Wuyuan Huangling Scenic spot has a positive influence on economic environment,ecological environment,social and cultural environment and overall benefit.On this basis,combined with the field survey data,SPSS25.0 software and AMOS software are used to process the data of positive and negative externalities respectively,to quantitatively analyze that the economic environment,ecological environment and social and cultural environment of the tourism development of Wuyuan Huangling Scenic spot has a significant impact on the overall benefit,and to further verify the externalities of the tourism economy of Wuyuan Huangling Scenic spot.The research shows that the tourism development of Wuyuan Huangling Scenic spot has a significant impact on the economy,environment,society and culture on the overall benefit,and the evaluation result of the overall benefit has a significant positive externality.The economic externality of Wuyuan Huangling Scenic spot needs to promote the rational allocation of resources through the active communication of government support,farmers’ participation and scenic spot construction.While ensuring the economic benefits generated by the scenic spot,it is also necessary to improve the awareness of ecological protection,always pay attention to the social value brought by the scenic spot,constantly improve the spiritual civilization of the surrounding people,and improve the sense of happiness and satisfaction of the people.