Strategic Research On Development Of Red Star Macalline

According to the 14 th Five-Year Plan and the outline of the vision for 2035,development is an important foundation and key for the country to solve all problems.China’s development is still in an important period of strategic opportunity… At present,China is still facing many internal and external environmental challenges,and the market environment on which enterprises rely for survival is also becoming more and more complex.How to gain advantages in the rapidly changing market and development environment has become an important issue affecting the survival and development of companies.The essence of a company’s strategy is to solve its own development problems and help the company develop healthily,rapidly and sustainably.A comprehensive and scientific strategy can help the company improve its operating performance and ultimately achieve its development and growth.At first,the thesis expounds the basic theoretical background of the development strategy of Red Star Macalline enterprises and the significance of the research.Under the increasingly complex environment of the world economic development,the macroeconomic situation of our country has made a countertrend rise,creating a good market development environment for the development of domestic furniture and building materials industry.Then,to review and summarize of enterprise strategic management,through to the beauty of red star triumphant dragon the in-depth analysis of the present situation of the internal and external environment,with the aid of related basic technology methods and tools of strategic management,points out the development strategy of the enterprise should adopt SO + ST,the risks in the process of company development,trill,quickly exploration new sales channels,such as insufficient;The management pressure caused by the rapid development of the project;The capital security of enterprise strategy transformation;Development of homogeneity,etc.,put forward the beauty of red star triumphant dragon to improve the specific measures and implementation methods of strategic management,enterprises need enough attention to the development of new sales channels,set up and continuously optimize a set of service system,sets up the brand reputation,build and maintain good industry environment,make big market cake,continue to build enterprise benchmarking.Finally,the enterprise should effectively ensure the strength of manpower,capital,brand,property,service and other aspects to help the continuous development and growth of the enterprise.This article innovation in combination with the present global COVID-19 outbreak appears repeatedly,China’s demographic dividend sustainability crisis,the changes of the external environment,such as house price highs,resulting consumer appear new features,platforms such as live video promotions new changes,through to the beauty of red star triumphant dragon successful development countermeasures of digging,problems still exist in the development of,Putting forward the strategy implementation suggestions and safeguard measures has certain reference significance for the long-term development of home building materials industry and even the whole retail industry.