Research On The Impact Of Fintech On Credit Business Of Rural Commercial Bank

As the main force serving "agriculture,rural areas and farmers" and county economic development,rural commercial bank should stick to the positioning of "serving agriculture,rural areas and farmers",increase credit,and fully support the development of agriculture,rural areas and farmers,small and micro,and real economy.For local and regional rural commercial banks,make clear the importance of their market positioning services of "agriculture,rural areas" and "small and micro".Otherwise,business development will encounter setbacks,the credit risk situation will deteriorate,risk prevention and control will be passive,or even carry a heavy burden.At the same time,there is a trend that cannot be ignored: the big state-owned banks and the larger joint-stock commercial banks are also beginning to pay attention to rural areas,striding into the traditional turf of rural commercial banks.New forms of business,new institutions,new products and new functions in the financial field are also competing for long-tail customers as never before,and the squeeze effect is becoming increasingly apparent.Therefore,with the rapid development of fintech today,RURAL Commercial Bank should increase investment in fintech,and make intelligent reconstruction of loan review and lending process through fintech empowerment,so as to improve loan efficiency,innovate risk assessment methods and broaden the coverage of financial customers.Hold their share of the credit market,and can make a breakthrough in the business.