| Digital transformation is profoundly affecting the way people live,work,and learn.With the development of technologies such as the Internet,big data analysis,and artificial intelligence,various industries are also accelerating the pace of transformation and exploring the path of digital development.In the context of digital transformation,the traditional business model of "offline outlets+e-banking" of commercial banks has gradually been phased out,and the number of transactions and customer capacity of commercial banks’ mobile apps have also begun to grow rapidly.Competition among commercial banks has become increasingly fierce,among which China Merchants Bank is committed to financial innovation and service experience upgrading,and has always been in a leading position in digital transformation.This paper first studies the relevant concepts and theoretical basis of digital transformation,and analyzes the current situation and driving factors of China Merchants Bank’s digital transformation from four aspects,namely,corporate strategy,channel process optimization,business ecology construction and operation efficiency improvement,and focuses on the impact of China Merchants Bank’s digital transformation on its operating performance.Secondly,based on the specific data in the2018 to 2022 financial statements released by China Merchants Bank,this paper analyzes the impact of digital transformation on China Merchants Bank’s solvency,asset operation level,profitability,and development potential.On this basis,the data envelopment analysis method(DEA)is used to calculate and analyze the operating performance of China Merchants Bank under the digital transformation.After measuring the operational efficiency of ten commercial banks from 2017 to 2021,it is found that the overall comprehensive efficiency,pure technical efficiency and scale efficiency of the ten banks are relatively high in the five years,but China Merchants Bank makes use of fintech capabilities and commits itself to digital transformation,making its operating performance stand out among the peers.The results show that under the background of digital transformation,the business performance of China Merchants Bank has been significantly improved.However,the digital transformation of the banking industry cannot be accomplished overnight.In order to improve the operating performance of the bank to a greater extent,China Merchants Bank should further improve the digital transformation from three aspects: improving the construction of digital customer acquisition channel system,improving product competitiveness,and attaching importance to the training of scientific research talents. |
