Research On The Entrepreneurial Process Of Homestay In Ethnic Villages

Against the backdrop of promoting the rural revitalization strategy and the rural tourism entrepreneurship boom,rural homestays have become an important driving force for rural tourism entrepreneurship and rural economic transformation and upgrading with their unique advantages.Rural homestay entrepreneurship has become an important development field for tourism entrepreneurship.Studying the entrepreneurial process of rural homestays and analyzing the key influencing factors of their entrepreneurship is an important task to solve the entrepreneurial difficulties of homestay entrepreneurs in rural areas and promote the orderly implementation of rural revitalization strategies.Based on the above analysis,this study takes 36 rural homestay entrepreneurs in Dazhai as the research object,based on entrepreneurship theory and the theoretical framework of Timmons entrepreneurial process model,from the perspective of rural revitalization,explores the key factors in the entrepreneurial process of rural homestay,and finally constructs the entrepreneurial process model of rural homestay.The research conclusions include the following points:Firstly,the entrepreneurial process of rural homestays consists of three core categories: "antecedents of rural homestay entrepreneurship","entrepreneurial path of rural homestays",and "entrepreneurial performance of rural homestays".Secondly,the entrepreneurial process of rural homestays specifically includes 18 influencing factors,including resource advantages,geographical factors,institutional environment,personal previous experiences,personal traits,entrepreneurial ability,entrepreneurial motivation,identification of entrepreneurial opportunities,evaluation of entrepreneurial opportunities,operational resources,knowledge-based resources,product services,homestay activities,brand strategy,economic benefits,social and cultural benefits,and growth benefits.Thirdly,the pre entrepreneurial reasons for rural homestays are mainly driven by the entrepreneurial environment and the personal characteristics of entrepreneurs.The entrepreneurial environment is composed of three factors: resource advantages,geographical factors,and institutional environment;The personal traits of entrepreneurs are composed of four factors:personal previous experience,personality traits,entrepreneurial ability,and entrepreneurial motivation.Fourthly,the entrepreneurial path of rural homestays is mainly composed of three aspects: entrepreneurial opportunities,entrepreneurial strategies,and the pooling of entrepreneurial resources.Entrepreneurship opportunities are composed of two factors: identification and evaluation of entrepreneurial opportunities;The pooling of entrepreneurial resources consists of two factors: operational resources and knowledge-based resources;The entrepreneurial strategy consists of three factors: product services,homestay activities,and brand strategy.Fifth,the entrepreneurial performance of rural homestays mainly includes entrepreneurial performance,which is composed of three factors: economic performance,social culture,and growth performance.At the same time,this study proposes to improve self-awareness and strengthen personality traits;Combining ethnic characteristics and innovating marketing forms;Carry out entrepreneurial policies and support entrepreneurial activities;Strengthen talent development,cultivate professional talents,and other policy recommendations.