Research On Mergers And Acquisitions Performance Of Platform Enterprises From The Perspective Of Two-sided Market

With the development of the Internet,platform-based business model has gradually become a trend of enterprise development,and platform-based enterprises have become an important part of the market.Based on the needs of development,platform enterprises often integrate resources through mergers and acquisitions.How can platform enterprises achieve better development through mergers and acquisitions?Focusing on the core issue of "How platform enterprises improve their performance and achieve development through mergers and acquisitions from the perspective of two-sided market",this paper classifies Ctrip’s mergers and acquisitions into three stages,namely platform construction period,platform evolution period and platform ecology period,through case study method,combining the existing theoretical basis of two-sided market and Ctrip’s development history.Then,it analyzes typical merger and acquisition cases under the development stage of each bilateral market,specifically from the background of merger and acquisition,merger and acquisition motivation,merger and acquisition process and merger and acquisition integration,and analyzes merger and acquisition performance by combining qualitative and quantitative methods,so as to better explore and compare the merger and acquisition and merger and acquisition performance under different development stages of bilateral market.Through a series of research,the author hopes to provide some enlightenment for the merger and acquisition of platform enterprises from the perspective of bilateral market.As can be seen from the research results,in order to improve performance and achieve development,platform enterprises’ merger and acquisition needs to combine the development logic of bilateral market and implement targeted merger and acquisition behaviors in different development stages of the market.During the platform construction period,Ctrip positioned and aggregated bilateral users through mergers and acquisitions,connected the needs of users at both ends of the market,and built the platform to form a bilateral market.During the evolution of the platform,Ctrip expanded the bilateral market size through mergers and acquisitions,becoming the market leader.In the ecological stage of the platform,Ctrip obtains new business growth points through mergers and acquisitions to promote the ecological platform of multilateral group cooperation.It can be said that platform enterprises achieve better development through mergers and acquisitions,which need to refer to the development logic of bilateral market,rational use of merger and acquisition strategies,and realize value creation.