Study On The Influence Of The Digital Degree Of Inclusive Finance On The Purchase Of Commercial Insurance

Digital change has received significant attention in many areas of business.Due to the slow transmission speed of traditional financial information,slow data conversion speed,lagging analysis ability,small service scope,long transaction cycle and other reasons,the service groups of traditional finance are mainly concentrated in large customers,high-quality customers,etc.,while the small,medium and micro enterprises in urgent need of financial assistance and people with incomplete qualifications cannot get adequate services,and finally the coverage of traditional financial services is not complete.The combination of digital technology and finance has greatly enhanced the coverage of financial services,making up for the shortcomings of traditional finance.Based on this,this thesis mainly studies the digitalization degree of inclusive finance and residents’ commercial insurance needs to comprehensively discuss the impact of digitalization degree of inclusive finance on residents’ commercial insurance needs,which is conducive to promoting the development of relevant theories of digital inclusive finance.First of all,based on domestic and foreign research dynamics,this thesis elaborated the digital degree of inclusive finance,commercial insurance demand related concepts and theories,analyzed the development status of inclusive finance and the current situation of Chinese residents’ commercial insurance;Secondly,this thesis theoretically studies the mechanism of the digitalization degree of inclusive finance on the residents’ purchase of commercial insurance,and makes an empirical analysis according to the digitalization degree index in the 2019 Peking University Digital Financial Inclusion Index and the database of China Household Finance Survey and Research Center(CHFS).Probit model was used to analyze the impact of the degree of digitalization of inclusive finance on residents’ demand for commercial insurance.The accuracy of the hypothesis of mediation effect was verified by stepby regression test and Sobel test.logit model was constructed and the explained variables were replaced to test the robustness of the regression results.It also analyzes the heterogeneity of urban and rural areas and eastern,central and western regions in view of the impact of the degree of digital inclusive finance on the demand for commercial insurance.The research shows that the promotion effect of the digitalization degree of inclusive finance on the demand for resident insurance has two intermediary effects: income effect and channel effect,and it is found that the promotion effect of the digitalization degree of inclusive finance on the demand for resident commercial insurance has the heterogeneity of urban and rural areas and the heterogeneity of eastern,central and western regions.That is,the promotion effect of the digital degree of inclusive finance on the commercial insurance demand of urban residents is greater than that of rural residents,and the promotion effect of various regions is from high to low: eastern,central and western regions.Finally,relevant suggestions are put forward from three perspectives: government departments,insurance institutions and individual residents.