Research On Tourist Satisfaction Of Rural Tourism In Ji Lin Province Based On Digital Footprint

Nowadays,with the rapid development of the Internet and communication technology,sharing life and travel experiences through social networks and platforms has become an important component of tourism activities.Tourists sharing their travel experiences through the Internet has become an important material for analyzing tourist satisfaction.At present,research on tourism routes and tourism online reviews is highly valued both domestically and internationally.Based on digital footprints,the analysis of tourists’ willingness,behavior,and attraction preferences provides important basis for improving tourist satisfaction and enhancing tourism experience in tourist destinations.Combining digital footprint with satisfaction theory for the tourism industry can help further develop and strengthen the industry.Digital footprint provides necessary data support for satisfaction surveys,while satisfaction theory provides more evaluation methods for improving the tourism experience.Under the guidance of a series of policies,the potential of rural tourism in Jilin Province is constantly emerging,and rural tourism attractions have formed a pattern of blooming everywhere.Based on digital footprints and tourist satisfaction,qualitative and quantitative analysis methods are used to make the analysis of rural tourism satisfaction in Jilin Province more scientific,thus selectively screening the current advantages and areas for improvement of rural tourism in Jilin Province,Provide guidance for the further exploration of rural tourism resources in Jilin Province in the future.By obtaining 150 tourism records related to sightseeing in Jilin Province from platforms such as city travel and Feizhu from 2018 to 2022,and based on the records and existing research as data support and theoretical support,a satisfaction evaluation system consisting of 5 aspects and 20 specific indicators is constructed through three factors that affect satisfaction,including tourists,rural areas and their passing scenic spots,and media promotion.From the rating results,it can be seen that "rural transportation level","scenery along the way","rural activities","service quality","tour guide guidance","route design",and "travel safety" are all positively correlated with tourist satisfaction ɑ= At the 0.01 level,these indicators have a direct impact on tourist satisfaction;The relationship between tourist satisfaction and "rural catering","rural accommodation conditions","villages","rural and surrounding scenery","rural and surrounding ecological environment","self funded projects",and "tourist information acquisition" is significant at the level of significance ɑ= There is a positive correlation above 0.05,indicating that these indicators have a significant impact on tourist satisfaction.At the same time,there is a certain degree of dissatisfaction with rural infrastructure and fees.Using the IPA method to analyze the satisfaction score,it was found that factors such as rural entertainment,rural activities,rural facilities,self funded projects,play and shopping,and climate are the main reasons for tourists’ dissatisfaction with rural tourism in Jilin Province.Suggest improving rural tourism infrastructure,expanding rural tourism marketing market,and constructing a rural tourism product system.