Research On The Evaluation Of UTour Financial Risk Based On TOPSIS Method Of Entropy Weight

With the continuing development of the national economy and the constant growth of the per capita disposable income,the tourism industry has been developing rapidly and has become a major pillar of the Chinese service industry,and at the same time,the national supply-side structural reform has been implemented and the tourism industry has been optimized.The traditional tourism industry,however,is limited by many of its own historical factors,Therefore,it has become a question worthy of consideration for the tourism industry how to win a place in the fierce competition and achieve stable,fast and sustainable development.Finance reflects all aspects of business operation,and financial risk management should be the focus of enterprise risk prevention and control.Compared with advanced tourism enterprises,the financial risk management of many tourism enterprises is still in the primary stage of exploration.The use of scientific methodological system to assess and the study and analysis of financial risks of tourism enterprises is of great importance for the mitigation and prevention of the negative impact of financial risks on tourism enterprises.Based on the capital structure theory and the risk management theory,this paper takes the popular tourism as the research object,mainly expounds the identification of the popular tourism financial risk and uses the entropy weight Topsis to evaluate and analyze.First of all,review and summarize the relevant literature,clear up financial risk,financial risk of tourism enterprises and the mechanism of financial risk analysis of the existing relevant research,and comb the relevant concepts and theories to lay a theoretical foundation for the paper;Secondly,the author sums up the overall operation of tourism industry,and then identifies the financial risks of popular tourism from three aspects: financing,investment and capital management risks,based on the 12 financial indexes of financing,investment and fund management,this paper constructs the financial risk evaluation model by using the entropy weight TOPSIS method,the financial risk is greatly increased.From the point of view of financing,the problems of popular belief tourism mainly depend on debt financing,in which the proportion of short-term financing is as high as 80% From the perspective of investment,the outflow of investment cash is greater than the inflow,investment efficiency is low,and continuous M & a makes the enterprise appear high goodwill,which makes the business income look decent,but the actual net profit is not satisfactory;From the perspective of capital management,the turnover rate of tourism accounts receivable is declining,and the competition in the industry is also very fierce.On the basis of the analysis,combined with the actual situation of the company,proposed to expand the financing channels,optimize the financing structure,improve the profitability of enterprises,pay attention to enterprise merger and acquisition integration,in order to enhance the M &A benefits,improve the awareness of unexpected risks and other measures.This paper aims to theoretically explore financial risks in UTour Group,and practically analyze UTour Group case to make relevant proposals for tourism enterprises’ management and draw lessons for our tourism industry’s stable development.