Evaluation Of Competitiveness Of Coffee Industry In Hainan Province And Analysis Of Influencing Factors

Coffee is a typical tropical cash crop,ranked with tea and cocoa as one of the three major beverages,and is one of the important industries in Hainan Province.2022 Hainan Province issued the "Three-year(2022-2024)action plan for cultivating and developing the whole industrial chain of tropical special efficient agriculture",focusing on cultivating and building the whole industrial chain of coffee,and deeply implementing the pilot work of sustainable development of coffee industry,aiming to enhance the competitiveness of coffee industry and Improve the economic benefits and brand impact of coffee in Hainan Province.This paper analyzes the current situation of coffee industry development in Hainan Province from the aspects of planting distribution,consumption status,import and export trade.For many years,Hainan Province is mainly planted with medium-grain coffee,and the planting area is mainly concentrated in six cities and counties,namely Wenchang,Wanning,Chengmai,Danzhou,Qiongzhong and Baisha,which have a certain production scale,but the production technology level is relatively poor and a standardized production technology system has not been established.At present,the export volume of coffee in Hainan Province is not large,there is a certain trade deficit,and does not have influence in the international market.This paper evaluates the competitiveness of the coffee industry in Hainan Province using the resource endowment coefficient(EF),the export contribution ratio(C),the index showing comparative advantage(RCA),the international market share(MS)and the trade competitiveness index(TC)as indicators.The results show that the coffee industry in Hainan Province has comparative advantages at home,but does not constitute a competitive advantage corresponding to it at the international level,and there are strong competitiveness fluctuations,and the competitiveness of the coffee industry in Hainan Province is relatively weak.This paper points out the problems of Hainan’s coffee industry at this stage: in terms of industrial chain,Hainan’s coffee industry suffers from lack of industry planning,low product quality,lack of good varieties,insufficient production and lack of certification standards in the industry;in terms of market,Hainan’s coffee industry suffers from lack of brand protection,weak influence on end product market,narrow coffee market,low profit margin and lack of cooperation with There are problems such as lack of brand protection,weak influence on the end product market,narrow coffee market,low profit margin,lack of cooperation with international organizations.In the analysis of the influencing factors of the competitiveness of the coffee industry in Hainan Province,this paper constructs a system of influencing factors including factors of production,domestic demand market,related and supporting industries,strategic structure and peer competition,government and opportunities in six aspects including 25 indicators,and uses factor analysis model to calculate the influence effects of various factors on the coffee industry in Hainan Province.The results show that the indicators with strong influence effects include land productivity,per capita consumption expenditure,coffee processing industry,scientific and technological innovation,government procurement support and sharp increase in market demand.This paper puts forward policy suggestions to enhance the competitiveness of the coffee industry in Hainan Province from two directions: policy mechanism and enterprise operation.In terms of policy mechanism,one is to strengthen industrial planning and establish long-term support mechanism,the second is to strengthen policy support and consolidate the foundation of enterprise development,the third is to accelerate the construction of standard system and promote the integration of coffee industry into the international system;in terms of enterprise operation,the first is to improve the coffee industry chain and build Hainan coffee regional brand,the second is to cultivate preferred coffee varieties and improve coffee quality,the third is to broaden trade channels and develop international market.In the area of enterprise operation,the first is to improve the coffee industry chain and create a regional brand of Hainan coffee,the second is to cultivate preferred coffee varieties and improve coffee quality,and the third is to broaden trade channels and develop international markets,with a view to playing a role in the sustainable and healthy development of the coffee industry in Hainan Province.