Research On The Development Strategy Of A Financial Leasing Company

This thesis takes the development strategy of A Financial Leasing Company as the research object,and investigates the literature research and industry development data related to financial leasing through literature research method.PEST,Porter’s Five Forces Model,and SWOT analysis method are used as theoretical guidance.Case analysis and enterprise research methods are used to analyze the internal environment and propose a suitable development strategy for A Financial Leasing Company.Through research,it has been found that the competition in the construction machinery finance leasing industry will continue to intensify,and potential entrants pose a greater threat.A finance leasing company has a high bargaining power when facing suppliers,but a relatively low bargaining power when facing customers directly.With the continuous development of the business,A Finance Leasing Company currently has a reserve of over 60000 customers,and the company has abundant credit and funds.The advantages of A Financial Leasing Company lie in its strong business background,diverse financing channels,upgraded internal management,and a talent pool in legal affairs.But there are also many shortcomings,including high risk assets,single customer acquisition channels,and insufficient competitiveness of financial products.In the industry,there are opportunities such as continuously improving regulatory efforts,sustained development of financial technology,and a dual wheel drive strategy,while threats include uncertain policy changes,risk of non-performing funds,industry downturn risks,and risk of decoupling of main engine factory strategies.This thesis suggests that A financial leasing company should adopt an advantage opportunity strategy as guidance,with the specific goal of increasing market share.We have designed the strategic content of A Financial Leasing Company,which includes adopting an integrated development strategy at the internal level,adopting a branded development strategy at the brand level,adopting a diversified development strategy at the business level.In order to effectively implement the formulated strategy,A Financial Leasing Company needs to implement various guarantee measures,providing guarantees from multiple perspectives such as human resources,financial funds,risk management,and information management.