Research On The Financial Strategy Of Sany Heavy Industry Under The Whole Industrial Chain Model

With the integration of the global economy,the production scale of enterprises continues to expand,and the competition among enterprises gradually intensifies.The development of large enterprises is closely related to their ability to control the industrial chain.Only enterprises with the ability to control the industrial chain can survive and develop in the fierce competition.The ability to control the industrial chain has become the survival mode of enterprises in the new era.Through the analysis and evaluation of the financial strategy,the company can better invest its limited funds into projects that are conducive to its development,thus improving the management ability of the enterprise,realizing the optimization of the enterprise value,and finally achieving the company’s development goals.Therefore,the company should re-examine its financial strategy from the perspective of production enterprise control to ensure sustainable development.What requirements does the whole industry chain model put forward for the enterprise’s financial strategy? How to improve enterprise performance?Sany Heavy Industry excavator has won the sales champion in the domestic market for 11 consecutive years.The market share of excavator has continued to increase significantly,and the sales volume has exceeded 100000,ranking the first in the world for two consecutive years.The company’s concrete machinery ranks the first brand in the world,the market share of truck cranes continues to rise and exceed31%,and the market share of large and medium-sized crawler cranes continues to rise,with the overall market share exceeding 40%,ranking the first in the country;The market share of pavers has exceeded30%,ranking first in the country.Sany Heavy Industry is also the first industrial machinery enterprise in China to start building the whole industrial chain.This study first summarizes,sorts out and summarizes the research progress of domestic and international industrial chain,whole industrial chain and financial strategy,and then determines the research framework and research methods of this thesis;Secondly,it expounds the important concepts such as the whole industry chain strategy;Secondly,take Sany Heavy Industry Co.,Ltd.as a specific case,and on the basis of summarizing the existing literature,establish the logic chain of "whole industrial chain mode → financial strategy".Take Sany Heavy Industry Co.,Ltd.,a representative enterprise of the whole industrial chain mode of construction machinery enterprises,as a specific case,propose two core research purposes: first,how the whole industrial chain mode of industrial machinery enterprises affects the financial strategy of enterprises.Second,how to implement the financial strategy under the whole industrial chain model,and what is the implementation effect reflected by a series of financial data.Finally,through the conclusion of the case study,summarize the relevant experience and draw inspiration.Sany Heavy Industry,the case company selected in this thesis,has been developing the equipment industry.The layout of the whole industrial chain model is relatively complete,and it has certain representativeness in the industry.This thesis deeply analyzes and evaluates the financial strategy under the whole industrial chain model of Sany Heavy Industry,puts forward relative suggestions based on the industry characteristics,and forms the relevant research on the financial strategy under the whole industrial chain model.Since the whole industrial chain model originated in China,its development is relatively slow.At present,the research on the whole industrial chain of agriculture is relatively sound,and other industries are waiting for us to explore,analyze and summarize the whole industrial chain strategy,It is expected to provide suggestions for listed companies in the same industry.