GR Company's Agricultural Tourism Integration Project Investment Feasibility Stud

With the deepening of reform and opening up and the further acceleration of urbanization,people’s pursuit of tourism is not limited to simply playing,but needs to be diversified,closer to life,more cultural characteristics,more experience of tourism.Therefore,the agriculture and tourism integration project emerges at the historic moment.Its development and construction can meet the tourism needs of most consumers.The project population has high adaptability,and the agricultural characteristics close to life has more educational and practical significance.The integration of agriculture and tourism not only promotes the development of tertiary industry,but also endows tourism with a new form.However,due to the complex and changeable construction of such projects,it is very necessary to study the financial feasibility of the project investment before the project investment and construction,so as to predict the financial income of the project scientifically and theoretically,so as to determine the necessity of investment and construction.This paper takes GR Company’s agricultural and tourism integration project as the research object,analyzes the macro environment,market positioning,profitability and other aspects of the project,and calculates and judges the financial status of the project according to the financial evaluation indicators.This paper first introduces the research background,significance and status quo of the project,and combines qualitative and quantitative methods to analyze and study the financial status of the project investment,estimates the income of the project operation period and determines the solvency by calculating the operating income and operating profit of the project,and analyzes and studies the financial evaluation of the entire project investment by using the analytic hierarchy process.Through the weight analysis of the corresponding indicators,it is concluded that the internal rate of return of the project is relatively high.From the overall perspective,it is believed that the project has good financial profitability,social benefit,economic benefit、solvency and antirisk ability.Therefore,GR Company’s agriculture and tourism integration project has high financial feasibility and can be invested.Through the multi-angle analysis of this project,it is concluded that with the encouragement of relevant national and regional support policies and the current enthusiasm of people to relax and enjoy life through tourism and leisure,the agricultural and tourism integration project has a good prospect and has a certain degree of financial earning ability and debt paying ability.It can also take timely measures in different circumstances to avoid the occurrence of risks to the greatest extent,and help investors to prevent risks.Therefore,the analysis and research of this paper concludes that the GR rural tourism integration project is feasible in terms of investment and finance.Finally through the study of this paper,also for other similar brigades.