Influence Of The Online Tourist Information Service On Choice Of Chinese Customer For Destination In Africa

Research on online tourism information service on tourist destination choice was an immersion in the realities of the sector in order to identify the dysfunctions to understand the causes.The motivation of this study is essentially based on the observation of the choice of other destinations besides Africa by the Chinese tourist.Carrying out a study on this issue has made it possible to understand that several factors that should be valued by the implementation of the Internet in economic activities are not.It turned out that the choice of destination for Chinese tourists is essentially based on several criteria,including cultural factors,electronic commerce,also called e-commerce,data displayed on the electronic portals of tourist agencies and other players,attractive factors of Africa exposed by the internet,etc.To this end,and based on the Pearson correlation matrix,information was collected by the Likert scale at five(05)levels and the following hypotheses were made:(1)Cmytural factors positively and significantly influences the destination choices of Chinese tourists;(2)the effects of e-tourism positively and significantly influence e-commerce;(3)data from electronic portals positively and significantly influence the choice of Chinese tourists;(4)the attractive factors of Africa exposed by the Internet positively and significantly influence the choice of tourist destination of the Chinese.The methodology focused on the interpretation of the opinions expressed by the respondents on the importance of influence and the significance of the statistical data.This made it possible to validate the hypotheses listed above.The resuls indicate a withak inclusion of the Internet in marketing,e-commerce,real-time availability of useful information and motivating factors to influence the choice of the African destination for Chinese tourists.Similarly,the malfunctions listed above significantly influence and impact the image of Africa and constitute an obstacle to the choice of destination despite the tourist assets such as the fauna and flora of the continent which nevertheless deserve to be visited.Therefore,suggestions were made to all African actors involved upstream and downstream in the ontinent’s e-withurism sector in order to strengthen and take advantage of the windfall of the Chinese market and its impact on the diversification of the continent’s recipes but above all for the development of Africa.