Research On The Developing Strategy Of Xinhe Real Estate Of China State Construction Engineering Corporation Co.,Ltd

The research object of this paper,China Construction Credit And Real Estate Co.,LTD.,was established in 2003.It is a real estate company under China Construction Fifth Engineering Bureau.After 18 years of development,it has gradually grown into a leading real estate enterprise in Hunan province and one of the top 100 real estate enterprises in China.First of all,PEST analysis and five forces model are used for detailed analysis of the external macro environment and industry competition of China Construction Credit And Real Estate Co.,LTD.,and the internal environment of the company is systematically sorted out.Then,based on the results of SWOT analysis,the development strategy suitable for China Construction Credit And Real Estate Co.,LTD..is proposed.Under the background of a good domestic macro economy,the powerful China Construction Credit And Real Estate Co.,LTD.platform resources and the brand advantages of red central enterprises are brought into play to create urban operation service providers,form differentiated competitive advantages and consolidate the industry position.We will seize the opportunity of urbanization,strengthen cooperation between government and enterprise,expand customer network,and increase investment efficiency.Closely follow the national development strategy,deeply cultivate big cities;Through information means for fine management,improve customer satisfaction,enhance brand influence.After that,through a comprehensive analysis of the strategic objectives of the enterprise and its own development characteristics,the corporate strategy of regional deep cultivation,innovation-driven,quality improvement,digital upgrade and talent strengthening and the business strategy of regional,business management,property,landscape and new business are formulated China Construction Credit And Real Estate Co.,LTD..On this basis,From the human resources,finance,marketing and brand four aspects of the functional level strategy to improve.Finally,in the organization system,human resources,brand culture,design research and development,risk control and other aspects of a variety of measures to successfully achieve the company’s strategic goals.Through the research on the development strategy of China Construction Credit And real estate,this paper makes new analysis and judgment on the market and itself,and determines the development strategy adapted to the new situation in combination with the specific historical environment,so as to guide the future development of China Construction Credit and real estate companies.