Research On Financing Management Of D Enterprise Group

After the outbreak of the COVID-19,the global economy was greatly impacted.In order to effectively prevent and control the epidemic,China took strict prevention and control measures,and the whole country entered a state of silence.Under the influence of the COVID-19,the real economy was struggling,the traditional service industry was basically stagnant,the tourism industry was basically closed,and the transportation and catering industry was also facing development difficulties.The service industry was deeply affected,which also had a huge impact on the manufacturing industry,On the one hand,the reduction of the income level of the public,coupled with the increase of consumer uncertainty,the general low domestic consumption will,the continuous decline in product demand,and the containment of the manufacturing production power.On the other hand,the prevention and control of the epidemic situation led to the obstruction of supply chain transportation and the continuous decline of production activities of manufacturing enterprises.China’s export trade has grown slowly due to the impact of the epidemic,and the low-end industrial chain has continued to transfer to foreign countries,while the difficulties of downstream enterprises are gradually transferred to the upstream through the industrial chain,and enterprises are facing a more severe survival and development environment.As an important part of China’s market economic system,private enterprises have played an indispensable role in China’s economic and social development.How to optimize and improve the capital structure in a complex internal and external environment,choose financing channels that are highly compatible with their own,mitigate the impact of external factors,and formulate scientific financing strategies;How to effectively strengthen financing management,continuously improve financing efficiency and financing success rate,and obtain benefits from management has become an important issue faced by private enterprises in the process of financing practice.Currently,there is widespread concern about the difficulty and high cost of financing for private enterprises.During the research process,the author found that the problems of single financing channels,insufficient utilization of assets,low financing efficiency,and low financing success rate also restrict the development of private enterprises.This article takes D Enterprise Group as the research object,and finds that enterprises have problems such as a low debt ratio,an asset liability structure that needs to be optimized,conservative financing strategies,and a high gross profit margin,but a low net profit balance.Through data analysis and case comparison,it is discovered that the underlying problems such as single financing channels,insufficient utilization of assets,low financing efficiency,and low financing success rate are due to the lack of corporate financing strategies,imperfect financing management systems,and lack of effective internal financing management.Combining theory with practice,this article divides the research on enterprise financing management into two parts.One is to use SWOT analysis to propose financing strategy recommendations for Group D,and the other is to use case comparison to propose effective improvement plans and safeguards for the internal management of Group D’s financing,which has certain reference significance for other private enterprises in the growth stage of financing management.