Research On Evaluation And Improvement Of Core Competence Of ZT Bus Company

At present,China’s trust industry is in the period of business transformation.With the gradual deepening of market-oriented transformation,individual customers with high added value and high returns have increasingly become the focus of competition in the trust industry.Various trust companies in Z region have launched personalized services for individual customers one after another,and have obtained huge market benefits.But SC Trust Z Branch is now in the period of stock reform and reorganization,and the marketing of individual customer business is also in a stagnant stage.SC Trust Z Branch urgently needs to develop a set of practical and feasible marketing strategies for individual business to better cope with the increasingly fierce market competition.This paper closely combines the actual marketing work of the individual customer business of SC Trust Z Division,adopts classic marketing theories and marketing analysis methods,and the main work is as follows:First,it focuses on the overall basic situation,organizational structure and main business content of SC Trust Company,introduces the basic situation of SC Trust Z Division,and takes SC Trust Z Wealth Center Division as the research object,Point out the problems of SC Trust Z in marketing,and find out the root causes of these problems in service marketing;Then,PEST method is used to analyze the environment of SC Trust Z segment from a macro perspective,and then the five forces model is used to analyze the environment of enterprises from a micro perspective.Based on SWOT method,the advantages and disadvantages,opportunities and threats of SC Trust Z segment in the trust market are analyzed;Secondly,use STP theory and 4Ps marketing theory to optimize the marketing mix strategy of SC Trust Z segment;Finally,a set of safeguard measures suitable for the marketing mix strategy of individual customer business of SC Trust Z Division is proposed.Based on the actual situation of SC Trust,this paper studies the business marketing strategy of Z segment’s individual customers and puts forward corresponding optimization plans and safeguard measures.Through this research,it can help the development of SC Trust Z segment,and also contribute to the trust industry in China’s personal customer business marketing strategy.