Digital Innovation And International Expansion Of Enterprises

The current global boom in digital economy.As a new economic form,the digital economy can not only improve economic efficiency,but also be an important driving force for economic transformation and upgrading,and digital innovation has played an important role in the development of the digital economy.Therefore,countries have introduced a series of policies to promote the development of their own digital economy and digital innovation,in order to seize the commanding heights of a new round of global industrial competition.In the context of the rapid development of the digital economy and the vigorous development of digital technologies such as big data,the Internet of Things,and cloud computing,the platform economy has emerged as the times require and penetrates into all aspects of the social production process.As typical representatives of digital platform companies,Google and Amazon dominate the market value rankings of global listed companies;while domestic digital platform companies represented by Tencent and Alibaba are also developing rapidly,exerting a strong influence on the field of social production.However,due to various complex objective and subjective factors,the overseas expansion activities of many digital platform companies in my country are faced with numerous obstacles,and even ended in brutal failure.In view of this,it is crucial to study the overseas expansion strategies of digital platform companies.Based on the theory of digital innovation,and on the basis of systematically sorting out relevant literature on digital innovation,corporate capabilities and corporate international expansion,this paper selects four typical digital platform companies,including Byte Dance,Tencent,Alibaba,and Meituan,as the research objects.The exploratory multi-case study method explores the internal mechanism by which digital innovation promotes the international expansion of enterprises.Through the research,it is found that:(1)The digital innovation of digital platform enterprises is manifested in digital product innovation,digital business model innovation,and digital marketing innovation.Digital innovation can prompt digital platform enterprises to stimulate network effects,thereby giving birth to new value creation and value.Distribution channels to promote the international expansion of digital platform companies.(2)Digital innovation changes the process of providing value for products and services,and improves the corporate capabilities of digital platform companies,including resource integration capabilities and technological innovation capabilities.Therefore,digital innovation has a positive role in promoting the international expansion of digital platform companies.(3)Digital product innovation relies on the three aspects of platform bottom support,user value development and value network realization to effectively promote the improvement of product innovation performance of digital platform enterprises,thereby promoting the international expansion of enterprises;digital business model innovation through the combined use of content,traffic,Factors such as operation and monetization make enterprises more adaptable to market development needs in the fierce international competition;digital marketing innovation is based on the two aspects of network capabilities and market orientation to achieve rapid and efficient response to changes in the market environment,so as to improve digital marketing innovation.The improvement of capabilities has a positive driving effect and further promotes the international expansion of digital platform companies.The theoretical contributions of this paper include two aspects: first,it introduces the perspective of digital innovation into the research on the international expansion of digital platform enterprises,providing a new theoretical perspective for the international expansion of enterprises;second,this paper reveals that digital innovation affects enterprises through the improvement of enterprise capabilities The internal mechanism of international expansion provides new ideas for studying the relationship between digital innovation and enterprise internationalization.From a practical point of view,this paper has implications for how Chinese digital platform companies can achieve international expansion in the face of fierce international competition.