Research On Marketing Strategy Optimization Of XX Persimmon Vinegar Co.,Ltd

The issue of “Agriculture,Rural areas and Farmers” is the fundamental issue that affects China’s economic development and people’s well-being.The key to doing a good job of "agriculture,rural areas and farmers" in the new era is to implement the rural revitalization strategy,while the prosperity of industry is the material basis for rural prosperity and revitalization,and is the core of rural revitalization.The leading enterprises of rural industrialization are the strong support to promote the comprehensive development of rural areas and achieve rural revitalization.At the same time,with the rapid development of China’s market economy,people have put forward higher requirements for quality of life.Condiments are in line with the actual living needs of the people and are one of the important tools to improve people’s quality of life.The development potential of the seasoning market in the future is enormous,and is facing unprecedented opportunities and challenges.XX Persimmon Vinegar Co.,Ltd.is a key leading enterprise of agricultural industrialization in Henan Province.The company uses local specialty seedless persimmons as raw materials for production and deep processing,which is a model for local farmers to rely on local advantageous resources to start businesses and become rich and help rural revitalization.The company has problems such as low product awareness,narrow channel coverage,and nonstandard sales management.How to improve productawareness,expand sales channels,and standardize sales management is an urgent problem for the company.This article takes XX Persimmon Vinegar Co.,Ltd.as the research object to explore the marketing strategy problems,reasons and countermeasures of the company,in order to optimize the company’s marketing strategy.This article uses questionnaire survey and case analysis to systematically analyze the problems faced by XX persimmon vinegar enterprise.Based on the4 Ps marketing theory,using products,prices,channels,and promotions as the basis for problem analysis,it identifies the current problems in product marketing of XX persimmon vinegar enterprise.Finally,SWOT analysis is used to establish a relevant SWOT analysis matrix,determining the marketing development strategy of XX persimmon vinegar enterprise and proposing correspondingmarketing strategy improvement strategies and suggestions.This article proposes relevant marketing strategy improvement measures based on systematic market analysis and combining theory with practice,providing relevant references for the company’s development and comprehensive strength improvement.This paper’s research holds both theoretical and practical importance.It furnishes theoretical guidance for the alteration and optimization of current vinegar companies’ marketing tactics,and is of great practical importance in advancing the growth of local agricultural product enterprises and vinegar enterprises in the same industry.Through the marketing strategy proposed in this paper,I hope that XX Persimmon Vinegar Co.,Ltd.can overcome current difficulties and realize the sustainable development and growth through the marketing strategy optimization implementation plan proposed in this paper.