Research On User Willingness And Influencing Factors Of Online Skilled Sports Training

With the impact of the epidemic in recent years,China’s sports training work has been seriously impacted,and the traditional offline sports training work has been hindered by many practical reasons.Therefore,under the active advocacy of relevant institutions,online skilled sports training has emerged at The historic moment,breaking the shackles of traditional offline teaching.Online sports training institutions led by local sports institutions have been rapidly popularized,attracting a large number of users participating in online skill training.The purpose of the study is that this study can contribute to the development of online skilled sports training in China.Physical training is helpful to improve people’s physical quality and awareness and enrich the knowledge of sports science.Long-term sports training is an important way to develop people’s lifelong sports ability and lifelong cognitive ability,meet social needs and their own development.The research in this paper mainly adopts the literature research method and the induction and summary method,through the analysis of the relevant data,to find out the theoretical research model of the related factors affecting the users’ willingness to use,and to improve it.According to the characteristics of online skilled sports training in China,the UTAUT2 model with good understanding is selected as the theoretical model,and nine relationship variables are selected,including target expectation,starting difficulty,social impact,contributing factors,use feeling,price value,use habits,behavior intention and use behavior.The empirical analysis of the difficulty of sports skills,and family assets and local sports atmosphere.Using two software systems,SPSS23.0 and AMOS23.0,the descriptive analysis methods of the collected data,intermediate effect detection,regulatory effect detection and model equation fit detection were used to study the willingness of online skilled sports training users in China and the relationship between various factors.Finally,according to the significant effect of the influencing factors of sports training,5 improvement suggestions are put forward for the users of online skilled sports training.aims to promote the long-term healthy growth of online skilled sports training.The specific suggestions are as follows:(1)To follow up the needs of the training crowd,reduce the difficulty of starting;(2)Enhance users’ usage feelings and usage habits;(3)Optimize the sports training function and improve the target expectations of the training group;(4)Improve the training process and reduce the difficulty of sports skills themselves;(5)Ensure the quality of training and increase the contributing factors.The research results of this paper mainly include two aspects: the first is the theoretical results,The online skilled sports training market,sports training organizations and sports training programs have been key areas for many scholars,In this paper,based on the traditional theory of the UTAUT2 model,Increased use of feelings as a pre-dependent variable,In addition,the difficulty of physical skills themselves,local sports atmosphere and family assets are regarded as key regulatory variables,Make the UTAUT2 model more complete,At the same time,it also expands the use scope of UTAUT2 model to a certain extent;The second is the practical results,This paper starts from multiple perspectives,To explore the specific problems that users face in the process of online skilled sports training activities,The designed UTAUT2 model incorporates important variables such as social impact and feelings of use,The content integrity of the UTAUT2 model was complemented by the,And successfully constructed the influence model of online skilled sports training users,Analyzing the effect mode of these influencing factors on the user’s use,Develop recommendations that can effectively improve current problems,The study found that target expectation,ease of use,social influence,contributing factors,use feeling,price value,use habits,behavior intention,and use behavior are all positive influence factors on the use intention of online skilled sports training users.The difficulty of physical skills itself and family assets have a positive adjustment effect on the use willingness of online skilled sports training users,and the local sports atmosphere has a reverse adjustment effect or no adjustment effect on the use willingness of online skilled sports training users.