Based On The Impact Of Equity Incentive On Green Innovation Performance Of Express Industry Enterprises In The Life Cycle

In the era of information technology,the development of science and technology has not only changed people’s lifestyle,but also changed the development trend and direction of economy,market and enterprises.China’s various policies also keep pace with the times.The "Fourteenth Five-Year Plan" proposed that we should implement the strategy of manufacturing power in depth,adhere to independent and controllable,safe and efficient,and promote the high plan of industrial base and the modernization of industrial chain.Thirteen departments including the National Development and Reform Commission jointly initiated the Opinions on Accelerating the High-quality Development of Manufacturing Service Industry,and proposed the need to accelerate the promotion of professional,socialized and comprehensive service capabilities for manufacturing industry,Take advantage of new infrastructure: big data,cloud computing,AI,blockchain and Internet of Things based on 5G to vigorously develop intelligent manufacturing and modern logistics service system.The development of manufacturing and modern logistics system cannot be separated from the development of science and technology.Innovation is the core strategic task to lead the national development,and also the key role to promote the long-term development of enterprises and enhance their core competitiveness.However,under the modern corporate system,the ownership and management rights are separated.Due to information asymmetry,the goals and interests of owners and operators are not unified,and the principalagent problem arises.Operators tend to prefer to pursue short-term value of enterprises,while ignoring long-term value investment,which may reduce the investment in enterprise innovation,which is related to the long-term development of enterprises.Therefore,The principal-agent problem will affect the long-term value of enterprises.Equity incentive is an effective way to alleviate the principalagent problem,but how to design a reasonable and suitable incentive scheme for enterprises to more fully realize the transformation and output of innovation performance remains to be solved.This paper takes the two phases of equity incentive plan of SF Holdings,the leading enterprise in the express logistics industry,as the research object.Based on the innovation performance is the process of enterprise innovation activities from the beginning to the production of new products,and the circulation in the market,through the evaluation of its innovation performance in the three phases of innovation investment,innovation process,and innovation output before and after the implementation of its equity incentive plan,the implementation effect of its two phases of equity incentive plan innovation performance is analyzed.The conclusion is as follows: On the whole,the second equity incentive scheme has a stronger positive impact on enterprise innovation performance and better implementation effect.First,when the unlocking conditions are more in line with the actual situation of the enterprise and the industry situation,it can better promote the core talents of the company to focus on long-term benefits from short-term benefits,improve their enthusiasm for innovation activities,and promote the growth of the enterprise’s R&D and innovation capabilities.Second,when the scope and intensity of incentive for core technical talents increase,it can enhance the R&D motivation of R&D personnel and promote the efficiency of patent innovation.Third,the improvement of innovation ability not only improves the profitability,market share and brand value of enterprises,but also effectively promotes the long-term value of enterprises and is conducive to the long-term sustainable development of enterprises.The research in this paper shows that different incentive objects set different post assessment indicators,differentiated benchmarking assessment incentive levels,effective combination of different equity incentive models,reasonable determination of the effective period of equity incentive according to the enterprise’s life cycle,and appropriate increase of the incentive intensity and scope of core technical talents can promote the more effective impact of equity incentive on the transformation of innovation performance,and give full play to the innovative guidance role of equity incentive.