Research On The Development Of Personal Pension Business Of XY Community Bank

With the intensification of the aging population in China,population issues have become a bottleneck restricting social development.China’s social security system is facing enormous pressure,and the government and regulatory authorities have introduced multiple measures to increase investment in the construction of elderly care finance from policy and institutional perspectives.Financial institutions are also actively exploring and developing personal elderly care finance business.In this context,developing personal pension finance business has become an effective way for the banking industry to find profit growth points.With the intensification of the aging population in China,population issues have become a bottleneck restricting social development.China’s social security system is facing enormous pressure,and the government and regulatory authorities have introduced multiple measures to increase investment in the construction of elderly care finance from policy and institutional perspectives.Financial institutions are also actively exploring and developing personal elderly care finance business.In this context,developing personal pension finance business has become an effective way for the banking industry to find profit growth points.As an emerging banking model,community banks establish close connections between bank branches and surrounding community residents,which to some extent promotes the development of pension finance business.This article takes the elderly care financial business of XY Community Bank as the research object,and analyzes customer satisfaction with this business through a survey questionnaire.The questionnaire content covers basic information of users and opinions on the yield,maturity,and safety of XY Community Bank’s elderly care financial products.Provide optimization suggestions for the development of XY Community Bank’s personal pension business by analyzing and organizing questionnaire information.Research has found that XY community bank’s elderly care financial business has the following four problems: firstly,there is not a rich variety of elderly care financial products;Secondly,the market for elderly care financial products is severely homogenized;Thirdly,the service advantage is not obvious;Fourth,the market information is not updated in a timely manner.At the same time,analyze the reasons for the problems: firstly,the development of personal pension finance started late;Secondly,the internal mechanism lacks flexibility and innovation;Thirdly,the personnel workflow needs to be optimized.By conducting in-depth analysis of the causes of the problems,a solution is provided for the development of XY Bank’s personal pension business.XY Bank should increase the variety of elderly care financial products and expand the customer base for middle-aged and young people;Innovate the elderly care financial model;Improve service quality;Optimize service processes;Optimize product deadline design.I hope that the research on XY Community Bank’s personal pension business in this article can provide reference for other commercial banks in the industry.The paper is divided into five chapters.The first chapter is the introduction section,which mainly elaborates on the background and significance of the topic selection,determines the research content and methods of this article,and clarifies the innovation and shortcomings of the paper;Chapter 2 is a theoretical and literature review section,which analyzes the relevant theories of pension finance,clarifies the basic concepts of community banking and pension finance,and provides an overview of the development of personal pension business at home and abroad;Chapter 3mainly explains the development of XY Community Bank’s personal pension business,analyzes the development process of XY Community Bank’s pension finance business,clarifies the market scale and product types of XY Community Bank’s pension finance products,introduces the measures taken by XY Community Bank to develop pension finance products,and in the context of the implementation of the personal pension system,Collected and organized individual pension account opening rewards from major commercial banks;Chapter 4 mainly analyzes the problems and reasons of XY Community Bank’s elderly care financial business.In this section,a survey questionnaire was designed to investigate customer satisfaction with XY Community Bank’s elderly care financial products,and logistic regression analysis was conducted on the influencing factors of elderly care financial business demand;Chapter 5 is the development strategy of XY Community Bank’s personal pension business.In response to the problems analyzed earlier,suggestions are proposed for the development of XY Community Bank’s personal pension business by combining marketing theory and pension finance related theories;Finally,it is the conclusion.