Financial Risk Assessment Of Y Company In COVID-19 Epidemic Situation

As an important link to guide production and expand consumption,the retail industry is of great significance to promoting economic and social development.But in recent years,the overall growth rate of the domestic retail industry has been delayed,the pace of transformation and upgrading has been accelerated under the joint efforts of the e-commerce economy,the rapid development of the digital economy and the change of consumers`behavior.At the beginning of 2020,the outbreak of the new epidemic(COVID-19)crashed the national economy deeply and quickly became an important risk factor in the market,lead to the Cliff-like decline of sales performance in retail enterprises and intensify industry competition.The uncertainty of COVID-19 epidemic changed the competitive environment of retail enterprises,the issue of corporate financial risk has become much more complex nowadays.How to reasonably evaluate financial risk has become the key to promoting the sustainable development of enterprises.Therefore,based on the continuous impact of the COVID-19,this paper will analyze the financial risks of retail enterprises,and attempts to build a set of financial risk evaluation system for retail enterprises adapted to the nowadays`background,try to help enterprises correctly analyze the current financial risk level and take more effective measures to avoid and control financial risks.At the same time,the system will offer the ideas for enterprises to solve the survival dilemma,provide theoretical support and countermeasures for the benign development of the retail industry.Through sorting out the theoretical basis and references,this paper selects Y enterprise,which is known as one of the retail enterprises that the Ministry of Commerce connecting to,analyzes the financial status of Y enterprise on the basis of the financial data of Y enterprise in the past five years,and identifies the financial risks of Y enterprise with influences of COVID-19.Subsequently,according to the financial risk status of enterprise Y,a set of financial risk evaluation index system adapted to the background of the new crown epidemic was designed,and the financial risk evaluation of enterprise Y was evaluated by combining the entropy method and the efficacy coefficient method,and the quantitative evaluation results were obtained,which proved that enterprise Y‘s financial risk is at huge to middle level in 2020 and 2021.Finally,the specific score of enterprise is analyzed,and the following targeted suggestions are put forward:(1)In terms of financial management,it is necessary to expand financing channels,strengthen investment,account and cash flow management,and improve the awareness of financial risks through the establishment of a financial risk evaluation system.(2)In terms of internal control,it is necessary to improve the level of inventory management,improve the quality of internal control and the effectiveness of internal capital market,turn passive into active,and improve the ability to resist risks.(3)In terms of corporate strategy,it is necessary to promote supply chain construction and business structure upgrading in order to seek new performance growth points.In general,this paper provides new ideas on how to evaluate the financial risks of Y enterprise under the new crown epidemic,and at the same time,it also provides references and references for other retail enterprises to improve financial risk management.