Research On The Selection Of The Third-Party Overseas Warehouses For Cross-Border E-Commerce Enterprises Based On AHP-Fuzzy Comprehensive Evaluation Method

The cross-border e-commerce market is thriving and gradually becoming a new growth engine in global trade,playing a crucial role in international trade.In recent years,China’s cross-border e-commerce development has entered the "fast lane",but cross-border logistics,as a supporting guarantee,has played a restrictive role in the development of cross-border e-commerce.The traditional cross-border logistics model faces problems such as long logistics cycles and difficulty in real-time tracking of package destinations.In such difficulties,"overseas warehouses" have emerged.Overseas warehouses can effectively solve the numerous pain points in traditional cross-border export logistics and improve the shopping experience of overseas consumers.Therefore,the research focus of this article is on how cross-border e-commerce enterprises can scientifically and reasonably select overseas warehouses that can meet their own development needs among numerous overseas warehouses.This article takes the selection of third-party overseas warehouses for cross-border e-commerce enterprises as the research object,sorts out and summarizes relevant literature on cross-border logistics and overseas warehouses,elaborates on the scope and special advantages of third-party overseas warehouses,analyzes the influencing factors of third-party overseas warehouse selection for cross-border e-commerce enterprises,and selects services,infrastructure,and A comprehensive evaluation system for third-party overseas warehouse selection was constructed using the Analytic Hierarchy Process(AHP)based on five indicators including cost.Then,using Z Enterprise as a case study,the application of this indicator system was elaborated using the fuzzy comprehensive evaluation method.Research shows that cross-border e-commerce enterprises should focus on the selection of third-party overseas warehouses by focusing on two indicators: service product categories at the service level and customer service experience at the logistics management level.Therefore,for the selection of third-party overseas warehouses,cross-border e-commerce enterprises need to conduct precise research on the target country’s market,effectively meet consumer needs,build a global logistics system with integrated thinking,innovate hybrid cross-border logistics models,compare and choose carefully.At the government level,multiple measures such as improving relevant laws,creating international logistics companies and public overseas warehouses,and cultivating talents can be taken to safeguard the application of overseas warehouses by cross-border e-commerce enterprises.