Research On Financing Methods Of Small And Medium-sized Real Estate Enterprises Under Long-term Control Mechanism

At present,the real estate industry is an important industrial system in our economic system.From2008,Investment by real estate development has contributed more than 10 per cent to economic growth.In 2021,the estate sales area was 1.794 billion square meters,and reached 18190 billion sales revenue of the year.However,in the developing history,the various drawbacks are also exposed some problems,which brings uncertainty and implicit risk to the overall long-term healthy and stable development of the industry.From December 2016,the Central Economic Conference was first proposed the establishment of a long-term control mechanism.It has made so clear that the positioning is "house for living not for speculation".With "stabilizing construction land price,control housing price and keep expectation" as the appeal point,it has established an effective industrial development system in the market economy environment by using financial,fiscal and tax measures,control land supply and more strict market management.The control mechanism has end the "wild growth" history of the real estate company and industry using land dividends and financial leverage,and the resource of real estate industry will get into a highly competitive market,the operation,development logic and thinking of enterprises will also change.For the small and medium real estate enterprises,market competition space will be more and more intense,the had to face greater pressure on the management,external financing environment tends to be severe,find the useful financing methods suitable for the development of enterprises has become more important things for the management and decision maker.This paper first summarizes relevant literature from native and foreign,then take analyzes the establishment of long-term control mechanism and its impact on the real estate industry and the enterprises,focusing on the impact of control mechanism for small and medium-sized real estate enterprises.To be more accurate the problem,he thesis takes SS Company as an example.By the truth condition,take analyzes for the company in combination with its financial situation and financing status and the difficulty situation,puts forward corresponding measures and suggestions for improve the work.SS company is a stable company in terms of financial structure with good solvency,but its capital utilization is not good and the value must take promote,the financing structure should make adjustment and the development ability of financing resources also needs to be improved.For the needs,the thesis suggested that the company should change their business ideas like get new cooperation partner,improve business ability and strength the capital recovery,improve the efficiency of capitals,apply new financing methods,and establish corresponding safeguard measures,The ultimate is order to make financing work can provide strong support for the development of the company.