Research On Cost Management Optimization Of Z City Commercial Bank Based On Value Chain Theory

In recent years,the endogenous growth momentum of the global economy has been insufficient.Affected by COVID-19,the downward pressure on the global economy has further increased.As an important part of the economic system,the financial industry cannot be isolated.At present,with the popularization of the Internet and the rapid development of Internet finance,the competition in the banking industry is becoming increasingly fierce.In addition,with the further opening of the domestic financial market and the accelerated marketization of interest rates,the profit space available to banks is becoming smaller and smaller,making the development of urban commercial banks that do not have an advantage in the scale of existing assets and operation mode more difficult.Therefore,how to optimize the cost management so as to enhance the core competitiveness of enterprises has become an important topic for traditional city commercial banks.This article takes Z City Commercial Bank as the research object,and uses the literature research method,comparative analysis method and case analysis method to conduct in-depth research on the current traditional cost management methods and current situation of the company from the perspective of value chain cost management.First of all,combined with the current cost management mode and functional division of the bank,through the vertical and horizontal comparative analysis of the cost structure of Z city commercial bank and the dynamic change trend in recent four years,and the horizontal comparison with the cost status of the industry leading Shanghai Bank and the original banks in the same region,this paper puts forward the main problems in the current cost management of the bank.The results show that the current cost management mode can not meet the needs of enterprise development.Secondly,based on the value chain theory,this paper analyzes the internal and external value chains of Z city commercial banks,and analyzes the causes of their current cost management problems from the perspective of the value chain.For example,in the cost management of the internal value chain,the homogenization of deposit products seriously leads to high capital costs;In external value chain management,low customer stickiness leads to weak competitiveness and high customer maintenance costs.Finally,this study can provide inspiration for the cost management of Z city commercial banks.