Research On The Development Strategy Of C City Communication Investment Group

Today,expressways and high-speed railways have become the dominant means of passenger transport,while expressways have more nodes with wider coverage and better meet the needs of People’s Daily travel.The expressway management enterprise is a compound enterprise which undertakes public welfare and profitability,but facing the current complicated and changeable market environment with fierce competition,influenced by many factors,the investment benefit of the enterprise has shown a gradual decline.Therefore,it is very important to study enterprise development strategy and put forward suggestions and guarantees for enterprise development strategy for expressway construction and operation enterprises.This paper makes an in-depth study of the development strategy of C city communication investment Group(abbreviation C group),discusses the current situation of relevant research at home and abroad,and lays a theoretical foundation for the research of this topic.PEST analysis is used to analyze the macro environment of C group,and the five forces model is used to analyze the environment of C group,so as to clarify the opportunities and challenges faced by C group.At the same time,the internal environment of C group is analyzed to clarify the advantages and disadvantages of C group.The opportunities,challenges,strengths and weaknesses of C group are matched with SWOT matrix,C group needs to choose diversified development strategy and combine improved strategy to some extent to form competitive advantages with its own characteristics.The strategic target of C group has been formulated,and the group should choose diversified development strategy.Formulate specific business strategies,including business diversification and financing diversification,and put forward functional strategies according to the overall strategy or business strategy,including human resources strategy,brand strategy,investment and financing strategy,etc.At the same time,combine with the actual situation of the company to formulate the guarantee measures for the implementation of strategic development.This paper analyzes from all aspects,puts forward corresponding countermeasures,and tries to solve the current business dilemma of C group,which has certain guiding value for the same industry.