Research On Optimization Of Word Of Mouth Marketing Countermeasures For Leisure Food In S Company

In recent years,with the rapid development of China’s economy,the Internet has entered thousands of households,raising people’s consumption level and upgrading their consumption structure,and people’s pursuit of a better quality of life is increasingly prominent.The market share of leisure food has also expanded,and many leisure food companies have emerged,including S Company.In modern life,how consumers choose high-quality leisure food is largely influenced by product word-of-mouth,and in the context of the Internet,word-of-mouth can spread quickly.Therefore,creating a good reputation is crucial for enterprises.The development and expansion of S Company’s leisure food through the Internet platform is a typical case of using word of mouth marketing to study its word of mouth marketing model,analyze the current status of S Company’s leisure food word of mouth,explore its existing problems in word of mouth marketing,and provide a reasonable and effective way for S Company’s leisure food and industry development to enhance word of mouth.Based on the study and sorting of relevant theories and literature on word-of-mouth marketing,this article uses the 5T theory of word-of-mouth marketing as a theoretical support,and uses the method of questionnaire survey to conduct a systematic and comprehensive data analysis and collation based on the collected results,thereby obtaining the problems existing in the leisure food word-of-mouth marketing of S Company,and in-depth analyzing the causes of the problems,And then targeted recommendations for S company leisure food word-of-mouth marketing strategy optimization.In the questionnaire survey,this article uses NPS net recommendation values to conduct a word of mouth survey on S company’s leisure food from five dimensions: talker,topic,tool,participation,and tracking.The survey results show that S company’s leisure food’s net recommendation values of word of mouth in multiple aspects are in the low value zone,indicating that S company’s leisure food’s word of mouth still needs to be improved,and there is great room for improvement in word of mouth marketing strategies.Based on the above survey and problem analysis results,this article proposes optimization suggestions for different issues,mainly using 5T theory to improve countermeasures from various aspects,which can help S Company enhance its reputation for leisure food,achieve low-cost user growth,enhance its market competitiveness of leisure food,and thereby create greater economic and social benefits for S Company,as well as provide reference for other enterprises of the same type to conduct word of mouth marketing.