Research On The Development Strategy Of LP Rural Commercial Bank’s Agriculture-related Loan Business

Our rural commercial banks have been faced with great fluctuations in agricultural management,lack of farmer credit records,lack of mortgage and so on,which are the problems of agricultural loan business development.In order to solve the problem of information asymmetry,banks must invest a lot of human cost to obtain information.Under the guidance of the policy of agriculture,rural areas and farmers,the bank has realized automation and Internetization,so as to continuously reduce the cost of information acquisition and processing.At the same time,the bank has quantified and standardized business data and improved the operation efficiency through online operation.The main object of this paper is LP Rural Commercial Bank,which focuses on providing services for farmers and local construction.The research focus of this paper is to analyze the basic situation of LP rural commercial bank’s agriculture-related loan business,and then analyze the operating background of LP rural commercial bank’s agriculture-related loan business from two aspects: the policy environment of domestic rural financial services and the main innovation of domestic banks’ agriculture-related loan business.Through the internal investigation of LP rural commercial bank,the operation status of LP rural commercial bank’s agriculture-related loan business is analyzed,and the existing problems of its existing agriculture-related loan business products,scale benefits of agriculture-related loan business,business organizations,business workflow,business main channels,business risk control and business digitalization are stated.And the paper makes an in-depth analysis of the problems and causes in the development process of rural commercial bank’s agriculture-related loan business.In this paper,based on the operation status of rural commercial bank LP’s agriculture-related loan business in recent years,using relevant theories,It is proposed to optimize the agriculture-related loan business of LP rural commercial banks from five aspects:focus on innovative development of business digitization,promoting the integration of online and offline business channels,perfecting the service system by means of science and technology,establishing and perfecting the agriculture-related loan control system,and comprehensively strengthening the reserve and training of talents,so as to improve the degree of automation,optimize the service experience,and improve the offline marketing capability of rural commercial banks.It is of great practical significance for LP rural commercial bank to apply agriculture-related loan business.At the same time,this paper aims to formulate optimization strategies and construct an improvement plan suitable for the development of rural commercial bank’s agriculture-related loan business.