Research On Internet Marketing Strategy Of X Fast Food Chain Enterprises

With the gradual deepening of China ’s reform and opening up,the rapid development of the economy,the accelerated pace of life,people ’s consumption level and standards have gradually improved,which not only brings great impetus to the development of the city,but also brings opportunities for the development of fast food enterprises.Today,with the rapid development of the Internet economy,many fast food companies have chosen to join the Internet marketing platforms such as ’ Meituan Takeout ’ and ’ Hungry Me ’ to broaden their marketing channels and increase product sales.With the continuous advancement of the ’Internet + ’ industry,the catering Internet marketing model has become a major way to change the operating conditions of fast food companies.Through the Internet as a medium to allow sellers to more deeply involved in the customer ’s emotions,a more comprehensive understanding of the direct needs of customers.The Internet marketing strategy of fast food enterprises plays a vital role in the future development of enterprises.It is the research direction of all enterprises to formulate corresponding strategies by discovering the advantages and disadvantages of Internet marketing of enterprises.In front of the huge market,how to grasp the pulse of the times and seek better marketing methods for fast food chain enterprises is the problem discussed in this paper.The research content of this paper is based on the Internet marketing of X fast food chain enterprises as the research object.Through the analysis,it is found that the political environment is stable,the economic environment is developing well,the social environment of fast food is good,and the development of science and technology provides some technical support,which is conducive to the development of Internet marketing strategy of X fast food chain enterprises.The 7C theory research method is used to analyze the Internet marketing of X fast food chain enterprises,and the problems of Internet marketing of X fast food chain enterprises and the aspects that need to be improved in marketing strategies are found.Through the analysis of 7C theory,it is found that there are some problems in X fast food chain enterprises,such as imperfect communication with customers,lack of awareness of convenient service and coordination of the overall management team.Therefore,according to these problems,we should formulate strategies to strengthen customer communication and improvethe coordination ability of employees in many aspects.In the process of research,this paper also draws on the successful experience of the Internet marketing of the well-known fast food chain enterprises in China,such as Laoxiang chicken and steamed Xiaowan,and draws on the successful experience of focusing on product quality,expanding marketing channels,improving marketing capabilities,and taking a characteristic road.It provides a lot of help for X fast food chain enterprises to formulate Internet marketing strategies.The research of this paper provides reference value for the research of Internet marketing strategy of fast food chain enterprises,and provides necessary reference value for the follow-up scholars to study the Internet marketing strategy.