| Under the macro background of the continuous maturity and perfection of the capital market,both enterprise managers and individual investors have a deeper understanding of the concept of enterprise performance and a deeper understanding of the evaluation of enterprise performance.For managers,it is very necessary to understand the current performance of an enterprise.Through the process of enterprise performance evaluation,the problems existing in various financial dimensions can be found,so that the enterprise managers can make optimization measures for the future business decisions of an enterprise.For individual investors,through the analysis and evaluation of the performance of the enterprise,they can make a more objective judgment on the development of the enterprise and help investors to invest rationally.Through the analysis of the financial performance of G Company,it is found that the financial situation of the company in recent years is general,so it is reasonable and necessary to evaluate the financial performance of G Company.In this paper,different evaluation method is used to evaluate the performance of G Company,the current situation of G Company is analyzed in many aspects,and its financial status is analyzed,so as to have a basic understanding of the current situation of the company.Later,the financial performance evaluation model was constructed by selecting indicators,which has four first-level indicators and sixteen second-level indicators.This evaluation model is used to evaluate the financial performance of G Company in the past five years,and the results are analyzed in detail.At the same time,four companies in the same industry were selected for comparative analysis of financial performance analysis,the financial data of 2021 were used,and the results were analyzed in detail.The research shows that the financial performance of Guang M Dairy in the past five years is in the process of continuous progress.Through the horizontal comparison of financial performance,we found some financial problems of G Company at present,and then the corresponding improvement strategies were put forward for these problems.Through the financial performance evaluation of G Company,the performance of the company in the past five years is understood,and the following conclusion: The company should strengthen cost control,strengthen the management of current liabilities and accounts receivable,and optimize the structure of operating income.These countermeasures will help the company to optimize the company’s operation strategy,improve its financial performance,and also have a certain reference role for other dairy enterprises. |