Research On Online And Offline Integrated Development Strategy Of L Group

In recently,with the rapid development of the national economy and the rapid improvement of the quality of life,the wholesale industry,which occupies the core position in the tertiary industry,has achieved rapid development.Under the current economic environment,the wholesale industry is ushering in a golden development stage of transformation and upgrading.The offline professional market has gradually developed into a new era of integrated online and offline cloud wholesale market with market group as the main body and online cloud platform as the auxiliary.Moreover,it has gradually established a super-large warehousing and logistics system and created a supply chain financial service system with market group as the service target.To initiate and establish private banks under the instructions of relevant state departments.While serving the integrated industrial chain cluster,it also further releases the demand of the market and plays a good role in promoting the driving and development of the industry.Under the current industrial background,various market operating entities begin to establish online professional platforms matching their own main industries to meet the business and consumption needs of upstream and downstream customers.Due to the vertical distribution of industries in these markets,the competition situation of market informatization becomes increasingly severe.Therefore,L company needs to adjust its development strategy in time to promote the company to stand out in the market competition.In this paper,L Group is taken as a research sample.By studying the status quo of the entire wholesale industry,the path of market informatization,the operation status quo,internal conditions,operation mode,and market environment inside L market,the current operation and management status of L Group in the offline physical market under the background of Internet + is analyzed and evaluated.By analyzing its e-commerce transformation path,Furthermore,the combination of online and offline strategic positioning is clearly defined in order to formulate reasonable strategic development and implementation plans.It helps L Group to grasp market opportunities,develop strengths and avoid weaknesses,and avoid adverse factors that threaten the development of L Group in the process of informatization transformation,so as to promote the long-term development of platform enterprises under the background of Internet + wholesale market informatization.At the same time,it provides enlightenment for B2 B industry platforms or peer enterprises in the traditional wholesale industry who hope to obtain informatization transformation and self-built platforms.Record the zero-to-one planning,the construction,implementation and implementation of the information platform in the business process of L Group,to help these enterprises further optimize their strategies and achieve better platform development in the current situation.Secondly,through the design of the B2 B platform strategy and development steps of L Group,the development stage of the platform is divided into three steps: construction period,trial operation period and operation period.At the same time,these three development steps are implemented in the paper.While building the platform,the design of various business models and service systems of the platform is also completed.Finally,through the summary of L Group’s strategic decisions,it is pointed out that in the current market environment,if regional wholesale companies want to compete with wholesale enterprises in the industry and the cluster wholesale market,the fundamental strategy lies in unswervingly implementing the platform strategy,deepening the current field and expanding the scale.Through the establishment and introduction of B2 B platform,the industrial chain is optimized,the upstream and downstream transaction costs are reduced,and the wholesale market self-established service system with offline market service group as the main body is constructed.Promote the comprehensive development of online and offline business synergistic promotion of its own wholesale market;And on the basis of online integration,it provides personalized and regionalized customer service solutions to improve the development strategy of the wholesale industry’s own regional barriers.The implementation of this strategic plan will have a decisive impact on the development of L Group’s online and offline integration.