Research On The Integration Of Unstructured Information Of Data Assets

In the 21 st century,the rapid development of big data,cloud computing,artificial intelligence and other technologies has transformed human beings from the "information age" to the "data age".In the age of data,data has become the core assets of enterprises.How to give full play to the value of data assets effectively and make them provide useful decision information for users becomes the focus.However,due to the unstructured characteristics of data assets,they cannot be disclosed in financial statements like traditional assets.So far,there has been no unified and effective method for data assets integration.Therefore,exploring the integration method of unstructured information of data assets is conducive to releasing the value of data assets within enterprises,and also provides the theoretical basis for the subsequent disclosure,pricing,and circulation appraisal of data assets.Firstly,through literature review,the definition,characteristics and functions of data assets by domestic and foreign scholars,as well as relevant researches on unstructured information and event method accounting are sorted out,and the basic concept of data assets is clarified.Secondly,through the development status and value sources of the Internet e-commerce industry,the important position of data assets in Internet enterprises is introduced,and the importance of integrating data assets is introduced.Then,taking Meituan as an example,the data assets generated by various business links are analyzed as follows: first,the basic situation,value concept and business type of Meituan are expounded,so as to conclude that Meituan is an enterprise with user data as its core competitiveness;The second is to analyze the data assets generated by the various business links of Meituan,judge whether they meet the conditions for the confirmation of data assets,and consider them as a data asset;Third,the idea of event method is introduced,and the REAL model is used to record,classify and store data assets,as well as transfer information.The fourth is to use information technology to realize the data resource information system,the implementation process includes the implementation of physical system,program design,personnel training,system testing and system acceptance.Through integrated research on data assets generated by various business links of Meituan,precision marketing can be realized,order success rate can be improved,and resource allocation and business decision-making can be optimized.Furthermore,Meituan can realize internal circulation and sharing of data assets,constantly strengthen its own advantages,and use data assets to build core competitiveness of Meituan.