| The development of online knowledge platforms shows obvious characteristics of the times,and the platform value creation model is also changing.The platform and the user are no longer a one-way relationship in which one party provides services and the other party pays,and users become an important source of value creation for the knowledge platform.However,in recent years,the barbaric growth of online knowledge platforms has also led to a series of problems such as poor user experience and poor content quality and content,which in turn has led to low enthusiasm for learning and insufficient platform activity.When the community is embedded in the platform in a new way,the relationship between users and the platform is reconstructed,the three-dimensional co-generation of "platform-community-user" has become the logic of integrating the platform,and high stickiness,interdependence,and deep interaction have become the norm.Under the new normal of VUCA,the ability to activate user value and co-creativity is crucial to the growth of online knowledge platforms.In order to explore the influencing factors of online knowledge platform users’ participation in value co-creation,analyze the various configuration paths that affect users’ participation in value co-creation,improve the value and cocreation of platform users,and promote the sustainable development of the platform,this thesis will carry out detailed research.Based on the theory of value co-creation and activity theory,this study focuses on the embedded community online knowledge platform and focuses on the synergistic impact path of platform-community-user platform ecological architecture user’s value co-creation aspirations.Firstly,effort expectations,performance expectations,and social impact were selected as the influencing factors of the platform dimension,community atmosphere,network structure,and opinion leaders were selected as the influencing factors of the community dimension,and satisfaction level,value recognition,and self-efficacy were selected as the influencing factors of the user dimension.Secondly,user data is obtained through questionnaire survey,and fuzzy set qualitative comparative analysis(fs QCA)is used to analyze the incentive path of high user value and common creative aspiration.Finally,this study interprets the configuration that affects the shared creative aspirations of users and provides suggestions for platform operators.The research shows:(1)The necessity analysis of a single condition shows that the explanatory power of a single antecedent condition on the value co-creative aspiration is insufficient,that is,there is no necessary condition to stimulate the high user’s co-creative aspiration.(2)The adequacy analysis of the conditional configuration shows that there are 14 configuration paths with high user value and common wishes,and each path is a combination of multiple factors(3)Self Efficacy in the user dimension,Opinion Leaders and Community Atmosphere in the community dimension are important influencing factors for users to participate in value co-creation,and platform factors are important driving forces for users to participate in value co-creation.According to the core conditions,8 configurations can be divided and clustered into 3 types: Community and User dominate-Platform subsidy,Community dominate-Platform and User subsidy,Users dominate-Platform subsidy.(4)The three-dimensional factors of platform,community and user under the same type have substitution and complementary relationships.This study expands the framework of platform value co-creation research,reveals the relative importance of multiple conditions under different paths,and provides reasonable countermeasures and suggestions for platforms to activate platforms,empower communities,and stimulate users to participate in value creation based on their own resources and capabilities. |
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